business spotlight pt. 01 Flashcards
Quiz
“crackdown” or “meltdown”?
“Japan is starting a serious ______________ on online pirates.”
The correct answer is: crackdown”
Japan is starting a serious crackdown on online pirates.
The word crackdown refers to a number of severe measures used to put a stop to something illegal.Japan has just introduced a new law to restrict online piracy. Internet users based in Japan can now be punished with up to two years in prison or with fines of up to two million yen ($25,700; £15,900) for downloading files illegally. This is part of a worldwide effort to reduce copyright infringements online.
crackdown = Bekämpfung, scharfes Vorgehen gegen meltdown
A meltdown is a complete collapse of something and usually has negative consequences. In a nuclear reactor, a meltdown occurs when the fuel heats up so much that it melts the reactor core.”It now looks like Japan’s Fukushima nuclear meltdown was an accident waiting to happen.
“meltdown = Zusammenbruch; Kernschmelze
“stand-in” or “stand-off”?”
Heineken has ended the ________ over the control of Asia Pacific Breweries.”
The correct answer is: stand-off”
Heineken has ended the stand-off over the control of Asia Pacific Breweries.”A stand-off happens when a conflict can not be resolved because none of the opponents can win or gain an advantage.Heineken ended the stand-off by getting the support of a major stakeholder in Fraser & Neave, the company who is selling its stake in Asia Pacific Breweries. Thai billionaire Charoen Sirivadhanabhakdi had also been bidding for the stake, but has now said he will back Heineken in its bid for the shares. Charoen owns 30 per cent of Fraser & Neave, and has now made an offer to buy the rest of the shares in the company.Here’s another example:”The stand-off between the CEO and our head of department still isn’t resolved.”A stand-in is someone who takes a person’s place when that person is unavailable. For example:”Mary, could you please be my stand-in at tomorrow’s meeting? I have to go and meet a client.”stand-off = Patt, Stillstandstand-in = Aushilfe, Vertretung
“packed” or “picked”?
“In the US, house sales have __________ in the last three months.”
The correct answer is: picked
“In the US, house sales have picked up in the last three months.”
If something picks up, it becomes better or improves.
The real estate market in the US is showing some signs of recovery. In the last three months, house sales and housing construction have picked up. This is one of a few positive developments in the American economy that were announced last week.
pick up = sich erholen, besser werden
pack up
To pack up means to put things into a bag, case or box so that you can take or send them somewhere.
“Please pack up your equipment once you have finished using it.”
If a machine packs up, it breaks down and stops working.
“My computer packed up yesterday. I think I’ll have to buy a new one.”
If you pack up, you finish work for the day by putting work or equipment away.
“It’s already half past seven! I’m packing up now.”
pack up = zusammenpacken; den Geist aufgeben; einpacken (um nach Hause zu gehen)
“pivotal” or “primal”?
“Yahoo has reached a _______ point in its history.”
The correct answer is: pivotal
“Yahoo has reached a pivotal point in its history.”
We describe something as pivotal if it is of central or of great importance. A pivot is the central part in a machine that allows it to move or turn. The word is also used to describe someone or something that has a central role in an activity or event.
In its second big hiring from its rival in recent months, Yahoo has appointed Google executive Henrique de Castro as its next chief operating officer. “This is a pivotal point in Yahoo’s history, and I believe strongly in the opportunity ahead,” Castro told the BBC.
Here are two more examples:
“Winston Churchill is a pivotal figure in British history.”
“He played a pivotal role in the project.”
pivotal = zentral, entscheidend, ausschlaggebend
primal
If something is primal, it’s on a basic level or connected with an early stage of development.
“Fear is a primal emotion.”
primal = ursprünglich, Ur-
“rags” or “tatters”?
“Lance Armstrong’s reputation is in ___________.”
The correct answer is: tatters
“Lance Armstrong’s reputation is in tatters.”
When something is in tatters, it is damaged beyond repair. This can be, for example, a reputation, a relationship or a campaign.Literally, the word “tatters” refers to torn pieces of cloth.
Earlier this month, the U.S. Anti-Doping Agency found strong evidence that Lance Armstrong was involved as a professional cyclist in what they called “the most sophisticated, professionalized and successful doping program”. Now, Armstrong’s seven Tour de France titles have been annulled and his sponsors are distancing themselves from him. Armstrong’s reputation is in tatters.
Here’s another example:
“If our boss doesn’t show up, our plan to impress the stakeholders will be in tatters.”
be in tatters = ruiniert sein
tatters = Lumpen
from rags to riches
If someone goes from rags to riches, they start off very poor and end up becoming very rich. The phrase is often used to describe the American dream: that anyone, no matter how poor, can go on to make a fortune.
“He didn’t have a lot of money to begin with. Now, he’s gone from rags to riches.”
from rags to riches = vom Tellerwäscher zum Millionär
“esteem” or “estimate”?
“The full financial cost of Hurricane Sandy will be hard to __________.”
The correct answer is: estimate
“The full financial cost of Hurricane Sandy will be hard to estimate.”
When you estimate something, you judge its value, number or quantity.
The Hurricane Sandy hit the east coast of the United States this Monday and caused a great deal of damage. The full financial cost of the storm will, however, be hard to estimate. Costs of lost work and costs of preparation for the storm, for example, are hard to judge.
Here’s another example:
“We estimate a five per cent increase in our sales next year.”
estimate = schätzen, bewerten
esteem
The word “esteem” means “respect and admiration”.
“She was held in high esteem by her boss.”
esteem = Achtung, Ansehen
“availed” or “prevailed”?
“Obama has __________ in the US elections.”
The correct answer is: prevailed
“Obama has prevailed in the US elections.”
If someone or something prevails, that person or thing is stronger and more powerful than anything else.
Barack Obama prevailed in the US elections, defeating his challenger Mitt Romney. Now, it’s time for Obama to implement his vision, as Ian McMaster writes in his blog.
Here’s another example:
“We discussed the issue for two weeks, but finally, common sense prevailed.”
prevail = sich durchsetzen
avail
If something avails, it helps or is of use.The verb “avail” is rare.
“This argument will no longer avail.”
avail = nützen, helfen
As a noun, “avail” is more common. It means “use” or “benefit”. A common expression is “to no avail”, meaning “without any success or benefit”.
“We tried to talk him out of quitting his job, but to no avail.”
to no avail = erfolglos; vergebens
“immediate” or “instant”?
“Microsoft’s Steven Sinofsky, head of the Windows division, is leaving the company with _____ effect.”
“Microsoft’s Steven Sinofsky, head of the Windows division, is leaving the company with immediate effect.”
If you take a decision with immediate effect, you implement it straightaway.
Steven Sinofsky oversaw the launch of Windows 8, the latest edition of Microsoft’s flagship product. Now, he is leaving the company with immediate effect, and Julie Larson-Green has been chosen to lead all Windows software and hardware engineering from now on.
Here’s another example:
“The agreement, which begins with immediate effect, will guarantee the weekly delivery of supplies.”
with immediate effect = mit sofortiger Wirkung; ab sofort
instant
The word “instant” also means “immediate”, but it is not used in this context.
We can talk about “instant dismissal”, which means that someone is fired without being given any notice.
“If you don’t come in to the office tomorrow, you could face instant dismissal.”
Instant messaging is a form of digital communication in which a message is transmitted the moment you press send. And meals that don’t take long to cook are called “instant meals” and, of course, you also have “instant coffee”.
Here’s an example:
“I’m having instant soup for lunch today.”
instant = unmittelbar; tafelfertig
You can use “this instant” to mean “now”, but only if you want to show that you are angry about something that needs to be done right now.
“Put out that cigarette this instant!”
“all-star” or “all-time”?
“Problem loans at Spain’s banks have hit an _____ high.”
The correct answer is: all-time
“Problem loans at Spain’s banks have hit an all-time high.”
If you describe something using “all-time”, it exceeds others of its kind up to the present moment. If something reaches or hits an all-time high, it is the highest it has ever been.
In Spain, bad debts have reached 182 billion euros or 10.7% of bank assets — a new record.
Here’s another example:
“The ratings for the American Music Awards hit an all-time low last Sunday.”
all-time = Rekord-, aller Zeiten
all-star
Something that is “all-star” is made up exclusively of stars.
“George Clooney’s next movie will have an all-star cast.”
all-star cast = (komplette) Starbesetzung
There are many compound adjectives with “all-“. Here are some more examples so you can get an idea of how they work:
all-American
“Thanksgiving is an all-American holiday.”
all-American = rein amerikanisch
all-inclusive
“I’ve just booked an all-inclusive holiday.”
all-inclusive = alles inbegriffen
all-in-one
“Did you see that all-in-one deal for a PC?”
all-in-one = pauschal
all-important
“It’s all-important that you talk to him about the deal today.”
all-important = äußerst wichtig
“in the water” or to the world”?
“The deal is not dead ____ yet. They could still agree to it.”
The correct answer is: in the water
“The deal is not dead in the water yet. They could still agree to it.”
If something is “dead in the water”, then it has failed. We can also use the phrase to talk about a person, if we want to say that someone has failed and that there is very little hope that that person will succeed in the future.
be dead in the water = gestorben sein
If someone is dead to the world, that person is fast asleep.
“His presentation was so boring. After about five minutes, I was dead to the world.”
be dead to the world = tief und fest schlafen
“helm” or “oar”?
“Surprisingly, a Canadian will take the ____ at the Bank of England.”
The correct answer is: helm
“Surprisingly, a Canadian will take the helm at the Bank of England.”
The helm is the position of control. If you take the helm, you fill this position.
Chancellor George Osborne has named Mark Carney as the new governor of the Bank of England. The choice is unusual because Carney is a Canadian and currently the governor of the Canadian central bank.
Here’s another example:
“He left the company after two years at the helm.”
take the helm = das Ruder übernehmen
oar
If you “stick your oar in”, you give your comments or opinions, even if no one has asked you for them.
“It’s not her area of expertise, but she couldn’t help sticking her oar in.”
stick one’s oar in = mitmischen
“filed” or “raised”?”
The Spanish oil company Repsol has ____ a complaint against the Argentine government.”
- eine Beschwerde einreichen
- einen Einspruch erheben
The correct answer is: filed
“The Spanish oil company Repsol has filed a complaint against the Argentine government.”
To file a complaint means to make a complaint in a court of law.
In April, the Argentine government seized assets of Repsol, claiming that the company was not investing enough money in oil production. Now, Repsol is asking for compensation, and has taken its case to the World Bank.
Here’s another example:
“Our competitors have stolen our idea. We should file a complaint.”
file a complaint = eine Beschwerde einreichen
raise
If you raise an objection, you say that you don’t agree with something. If you do so in a court of law, you make it known that you do not want a particular piece of evidence admitted into the trial.
“I’m sorry, but I’d like to raise an objection to your plan.”
raise an objection = einen Einspruch erheben, Einspruch einlegen
“long” or “short”?
“It’s a bit of a _____ shot, but BlackBerry hope that their new smartphone will win back customers.”
The correct answer is: long
“It’s a bit of a long shot, but BlackBerry hope that their new smartphone will win back customers.”
A long shot is an attempt to do something that is quite risky and has only a small chance of being successful. A competitor or contestant who is a long shot is unlikely to win a race.
Research in Motion (RIM), the maker of the BlackBerry, has launched a new BlackBerry phone — and changed its name to BlackBerry. Since the Canadian company has lost considerable market share over the past few years, the new phone is seen as an attempt to win back customers. However, some analysts are sceptical that RIM, or BlackBerry, can pull it off. Frank Mersch, one of the earliest investors in the cmpany, is critical: “You’re in a very, very competitive market and you’re not the leader,” Mersch told The New York Times.
The expression was used in a headline in the Chicago Tribune:
BlackBerry comeback is a long shot
We use “not by a long shot” to show that we mean “not at all”.
"The European crisis is not over yet. Not by a long shot."
“teeth” or “cheek”?
Guy Richie and David Beckham have teamed up to make a tongue-in- ____ video for the fashion house H&M.
The correct answer is: cheek
Guy Richie and David Beckham have teamed up to make a tongue-in-cheek video for the fashion house H&M.
If something is tongue-in-cheek, it is meant to be humorous, not serious.
We have cheeks on our faces and cheeks on our bottoms. In the video, we first see Beckham’s cheeky face, and then he pulls his underpants over his other cheeks, before running after his wife and three children who are driving away with his bathrobe in the car door.
H&M are hoping that putting Beckham’s cheeks in their ads for underwear will push up sales. Decide for yourself if the video works.
“French President François Hollande arrived in Athens yesterday, but Greek journalists didn’t report the event - they staged a 24-hour _____ instead.”
The correct answer is: walkout
“French President François Hollande arrived in Athens yesterday, but Greek journalists didn’t report the event — they staged a 24-hour walkout instead.”
A walkout is a sudden, unplanned strike.
On Tuesday, French President François Hollande arrived in Athens to discuss Greece’s financial crisis. A strike by journalists meant that his trip was not covered in the Greek media.
walkabout
Originally, “walkabout” referred to a special journey taken by an Australian Aboriginal. Today, it’s also used to describe an informal walk by a famous person through crowds of people.
“President Hollande didn’t have much time for a walkabout in Athens.”