Business Plans Flashcards
Name some reasons to make a business plan
Structure objectives for the future Let’s them track progress Plan the future Try and get a bank loan Focuses on the idea Helps clarify thoughts and identify possible issues
What is the most likely aim for a new business?
Survival
How would the aims and objectives change over time?
They may start to focus on making a profit and expanding the business.
May achieve their first objective
Competitive environment may change
Technology may change product design
What is a business plan?
A written document that describes a business, its objectives, its strategies, the market it is in and its financial forecasts
Contents of a business plan part 1
Idea Product Target market/competitors Price to sell and produce Location Marketing mix
Contents of a business plan part 2
Will it be sold profitably Break even and likely profits Investment required to start up Where will the money come from Finance required Risks and how to handle
Aims vs objectives
An aim is where the business wants to go in the future and an objective is the targets of how to achieve this
Mission statement
Sets out the business vision and values that enables employees, managers, customers and even suppliers to understand the underlying basis for the actions of the business