Business Plans Flashcards
business plan
a statement that outlines the way in which a business will attempt to achieve its objectives- giving a clear idea of its operation and direction
advice available to start up businesses
•Business Wales
•Commercial Banks
•The Princes Trust
•British Chambers of Commerce
core parts of business plan
•introduction: overview of business’ aims, objectives and strategy
•marketing plan: market research
•operations plan: location, production methods, equipment including costs
•human resources plan: number of employees and skills, experience and qualifications required, management teams
•financial plan: forecasting sales, cash flow, profits or loss, break even, source of finance
benefits of business plan
•sets out objectives and strategy
•outlines marketing strategy- researches vital info of market size, strength of competition etc..
•clear idea of direction and operation- strategic planning
•helps to convince banks and lending institutions of its ability to pay back loans- cash flow forecast
•highlights strengths and identifies possible problems
•sets out what personnel/skills will be required
•helps them think ideas through
•useful as a monitoring tool- compare performance with forecasts
drawbacks of business plan
•may succeed if the product or service is so popular that sales are very high and profits are constantly made
•may succeed without one if it’s a small, easily managed business
•no business can be guaranteed success
•external factors may make the business successful- economic upturn, change in the law