Business Planning Flashcards
Identify four contributions SME’s make to the Australian economy.
75% of employment in the private sector.
50% of all products produced each year.
50% of Australia’s GDP.
Significant innovation.
Identify a situation where SME’s have an advantage over big businesses.
They have a higher success rate during a GFC.
Identify a disadvantage SME’s have over big businesses.
They pay more taxes.
Identify five factors that lead to the success of SME’s.
Ability of the owner. Research and information gathering. Vision and flexibility. Specialisation of market. Location.
Identity five factors that lead to the failure of SME’s.
Lack of experience. Undercapitalisation. Competition. The economy. Lack of financial training.
Identify five beneficial qualities for an SME owner to have.
Ambition Motivation People Skills Persistence Self-Belief
Identify four factors affecting the viability of a location.
Visibility
Accessibility
Competition
Convenience
Identify two factors that can influence how an individual establishes an SME.
Qualifications
Personal culture
Identify an advantage and disadvantage that migrants often have when establishing a business.
They have a strong work ethic.
They lack a formal education.
Identify three reasons that women are opening SME’s at three times the rate of men.
Flexibility
Avoiding discrimination
Becoming financially independent
Identify five sources of information relevant to establishing a business and what type of information they provide.
Accountant - Finance
Solicitor - Legal
Chamber of Commerce - Assistance
ABS - Statistics
Census - Statistics
What does ABS stand for?
The Australian Bureau of Statistics.
Define an SME.
A business with 1-200 employees.
Describe market analysis.
Conducting primary and secondary research on the current market conditions. It assists in deciding how to set the price of products and services.
Describe Cost+Margin pricing.
Pricing based on COGS + the required profit margin.
Describe Market-Based pricing.
Pricing based on supply and demand.
Describe Competition-Based pricing.
Pricing based on charging more, less or equal to competitors.
Describe Penetration pricing.
Setting a low price to achieve market share.
Describe Loss Leader pricing.
Selling for a loss in order to clear stock or attract customers.
Describe Price Skimming.
Charging the highest reasonable price for a product to maximise profitability.
Describe Prestige pricing.
Charging a high price to create the illusion of luxury, exclusivity and quality.
Describe RRP.
Recommended Retail Price is the price a manufacturer recommends.
Identify what the term is for when a manufacturer demands that a retailer sells a product at RRP.
Resale Price Maintenance.
Identify the three types of retail locations.
Shopping Centre
Shopping Strip
Online Shopping
Identify three advantages of shopping centres.
High volume of trade.
Sought after location.
Easy accessibility.