Business Paper 2 ( Exam Technique )

Question 1

7 Marker: Exam Structure Example 1

Example: Evaluate the importance of Zara having reliable suppliers in the supply chain for its clothing.

Question: What structure would you use for this question?

Answer 1

Paragraph 1 - Reason 1/Factor 1

1. One reason why it is important for Zara to have reliable suppliers.

2. Application - 1 Mark

3. What is the impact of this on the whole business? - 1 Mark

Paragraph 2 - Reason 2/Factor 2

1. Repeat steps but with a different reason, application & impact on business - 2 Mark

Paragraph 3 - Conclusion

1. Is it important for Zara to have reliable suppliers? - 1 Mark

2. Why? - 1 Mark

3. Application/evidence - 1 Mark ( Application has to be different from Paragraph 1 & 2 )

Question 2

7 Marker: Exam Structure Example 2

Example: Evaluate how globalisation has influenced where BP locates its businesses.

Question: What structure would you use for this question?

Answer 2

Paragraph 1 - Reason 1/Factor 1

1. One reason how globalisation has influenced where BP locates its businesses.

2. Application - 1 Mark

3. What is the impact of this on the whole business? - 1 Mark

Paragraph 2 - Reason 2/Factor 2

1. Repeat steps but with a different reason, application & impact on business - 2 Mark

Paragraph 3 - Conclusion

1. Has globalisation influenced BP’s location - 1 Mark

2. Why? - 1 Mark

3. Application/evidence - 1 Mark ( Application has to be different from Paragraph 1 & 2 )

Question 3

9 Marker: Exam Structure Example 1

Example: Evaluate how useful the financial data in Table 2 is to GK’s.

Question: What structure would you use for this question?

Answer 3

Introduction:

1. What is financial data? - 1 mark ( AO1a - Knowledge )

2. What is the benefit of using financial data? - 1 mark ( General Benefit )

Paragraph 1 - Factor 1:

1. Which data in Table 2 would be useful to a specific stakeholder of GK’s? Why? - 1 mark

2. Mentioning a specific stakeholder that is relevant to GK = Application - 1 mark

Paragraph 2 - Factor 2:

1. Which data in Table 2 would be useful to another specific stakeholder of GK’s? Why? - 1 mark

2. Mentioning a specific stakeholder that is relevant to GK = Application - 1 mark

Conclusion:

1. Which stakeholder would find financial data the most useful? - 1 mark

2. Why? - 1 mark

3. Application/evidence - 1 mark ( Application has t obe different from Paragraph 1 & 2 )

Question 4

9 Marker: Exam Structure Example 2

Example: Evaluate how useful break-even analysis is to BD plc’s pricing & promotional decisions

Question: What structure would you use for this question?

Answer 4

Introduction:

1. What is ‘break-even analysis’? - 1 mark ( AO1a - Knowledge )

2. What is the benefit of using a break-even analysis? - 1 mark ( General Benefit )

Paragraph 1 - Factor 1:

1. How is break-even anaylsis useful to BD when it comes to pricing decisions? ( Impact ) - 1 mark

2. Mention a pricing method that is appropriate for BD to use = Application - 1 mark

Paragraph 2 - Factor 2:

1. How is break-even analysis useful to BD when it comes to promotional decisions? Why? - 1 mark

2. Mentioning a promotional method that is appropriate for BD to use = Application - 1 mark

Conclusion:

1. Is break-even analysis useful for BD plc to use? - 1 mark

2. Why? - 1 mark ( Link this to pricing & promotional decisions )

3. Application/evidence - 1 mark ( Application has to be different from Paragraph 1 & 2 )