Business Operations & Labour Markets - Year 2 Microeconomics Flashcards
term
definition
Why do firms grow in size?
- Experience economies of scale (cost cuts)2. Generate greater revenue and supernormal profits which can be used to re-invest into research and development3. Gain larger market share increasing their influence on prices and contestability, can lead to monopoly power4. Have more security by raising reserve cash in case of financial difficulties and diversifying risk by selling larger range of goods in more countries
Explain what is meant divorce of ownership and control.
As firms growth there is a seperation of ownership and control because firms are owned by their shareholders and seniors managers are hired to manage operations.
Formula for Average Revenue
AR = TR / Q = [P x Q] / Q = P
Why do some firms remain small (Constraints on business growth)?
- Market is small or is specialised and niche2. Limited access to finance, low revenue or credit crunch3. The owner may prefer to keep the business small to keep full control of the firm (P.A problem)4. Regulation may prevent large businesses from growing to allow competition to flourish ‘Competition Law’
Define the principle-agent problem, and explain why this is a problem of firms growing.
Divorce of ownership and control in firms leads to owners (Principle) hiring managers (Agent). Managers may prioritise personal gain over business interests, creating conflicts due to differing objectives, leading firms to profit satisfice rather than maximise.
What is the difference between the private and public sector?
The private sector is part of the economy that is owned and run by individuals or groups, usually with the aim of making a profit - includes sole traders, PLCs, LTDs etc.The public sector is part of the economy that is owned and controlled by the government. The purpose of public sector firms is to provide a service for citizens, not to make a profit.
What is the objective of not-for-profit firms?
Maximise social welfare and help individuals
Define organic growth.
When a firm grows by increasing their total level of output.
State three methods of organic growth.
- Opening new stores2. Product diversification (R&D)3. Investing in new technology
State two advantages to organic growth.
+Cheap relative to integration+Firm keeps control
State two disadvantages to organic growth.
-Takes a long time-Difficult to gain new ideas-Difficult to expand into new markets
Define external growth.
When a business grows through amalgamation, takeover or merger.
State three types of external growth.
- Vertical Integration2. Horizontal Integration3. Conglomerate Integration
What is horizontal integration?
Firms in the same industry at the same stage of production integrate.
State three advantages to horizontal integration.
+Reduces competition as a firm is taken out+Increases market share, so the firm has more power to influence markets and set prices+Business grows in a market where it has expertise+Economies of scale
State two disadvantages to horizontal integration.
-Increases risk for the business in case that market fails ‘Placed all their eggs in one basket’-Some admin staff will be made redundant as they will be duplicated
What is forward vertical integration?
When a firm integrates with another firm in the same industry at a stage of production closer to the consumer/final good.
State two advantages to forward vertical integration.
+Increased potential for profit as firm takes the potential profit from a larger chain of production+Improved coordination, communication and control over supply chain
State three disadvantages to forward vertical integration.
-High initial investment costs-Reduced flexibility in responding to changing market-Firms may lack expertise in the new sector
What is backward vertical integration?
When a firm integrates with another firm in the same industry at a stage of production further from the consumer/final good.
State two advantages to backwards vertical integration.
+Ensure deliveries are reliable and control quality, reduces risk+Can restrict access to resources to competitors
State three disadvantages to backwards vertical integration.
-High initial investment costs-Reduced flexibility in responding to changing market-Firms may lack expertise in the new sector
What is conglomerate integration?
Where firms in dfferent industries with no obvious connections integrate.