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PPR 3 > BUSINESS OF ARCH > Flashcards

BUSINESS OF ARCH Flashcards

1
Q

Vital for attracting new clients and establishing strong reputation

A

Well thought-out marketing strategy

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2
Q

Concept created by the Business of Arch.
Represent all potential clients

A

CLIENT DEMAND PYRAMID

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3
Q

In this tier, there are clients with specific questions seeking answers

A

Middle tier

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4
Q

In this tier, it represents those still in the info-gathering stage

A

Bottom tier

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5
Q

In this tier, it shows the potential clients prepared to hire an architect

A

Top tier

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6
Q

To truly succeed, it is essential to ___________ before they even consider hiring an architect

A

Engage with potential clients

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7
Q

___________ states that architects shall not use paid advertisements, nor use self-laudatory, exaggerated or misleading publicity .

A

Article II, Section 3.4

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8
Q

Outlines the standards of behavior and responsibilities that architects have to their clients, public, and contractors.

A

2006 Code of Ethical Conduct

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9
Q

Created the concept of Client Demand Pyramid

A

Business of Architecture

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10
Q

It refers to the component or part of marketing

A

ADVERTISING

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11
Q

Process of identifying customer needs and determining how best to meet those needs

A

MARKETING

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12
Q

Primarily serves as the means to generate leads or business opportunities

A

Marketing for Architecture firms

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13
Q

10 Architectural Marketing Strategies / Marketing for Architects

A
  1. Social Media Marketing
  2. Email Marketing and Newsletters
  3. Build an Impressive Website
  4. Build your portfolio
  5. Leverage new technology
  6. Build Brand Awareness
  7. Use lead generation services
  8. Create winning architecture proposals
  9. Events and public speaking
  10. Develop your elevator pitch
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14
Q

Involves leveraging platforms like Facebook, Insta, Youtube and Linked in.

A

SOCIAL MEDIA MARKETING

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15
Q

turning into modern times

A

COLD CALLING

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16
Q

turning into modern times

A

COLD CALLING

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17
Q

most common and prevalent way of promotion in the 21st century

A

SOCIAL MEDIA MARKETING

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18
Q

valuable tools for architects to communicate with their audience effectively

A

EMAIL MARKETING AND NEWSLETTERS

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19
Q

new way of handling out a calling card

A

BUILDING AN IMPRESSIVE WEBSITE

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20
Q

In this strategy, Optimize the website for easy navigation,
ensuring potential clients find essential information
effortlessly.

A

BUILD AN IMPRESSIVE WEBSITE

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21
Q

It showcase your architectural projects, emphasize the design process and completed works

A

BUILD AN IMPRESSIVE WEBSITE

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22
Q

serves as a platform to exhibit your best
work, which you can present to potential employers
or clients.

A

PORTFOLIO

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23
Q

carefully selecting a diverse range of your best and
most relevant projects that showcase your skills,
expertise, and design style. Include high-quality
images, detailed project descriptions, and any notable
challenges or solutions you encountered during the
design and construction process.

A

BUILD YOUR PORTFLIO

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24
Q

play a pivotal role in the field of architecture,
offering architects various benefits and opportunities.
Incorporating cutting-edge technologies enables architects to
enhance their design capabilities, streamline the planning and
construction processes, and create more sustainable and
innovative structures

A

New technologies

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25
Q

play a pivotal role in the field of architecture,
offering architects various benefits and opportunities.
Incorporating cutting-edge technologies enables architects to
enhance their design capabilities, streamline the planning and
construction processes, and create more sustainable and
innovative structures

A

New technologies

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26
Q

Advanced 3D modeling, virtual reality (VR),
and building information modeling (BIM) tools allow architects to
visualize designs in a more immersive and accurate manner,
fostering better communication with clients and stakeholders.

A

LEVERAGE NEW TECH.

27
Q

This focuses on
showcasing your unique design approach and
philosophy through various marketing channels

A

BUILD BRAND AWARENESS

28
Q

STAGES OF BRAND AWARENESS

A
  1. Top of mind
  2. Brand recall
    3.Brand Recognition
  3. No awareness
29
Q

Engage in community events, workshops, and
architectural forums to establish yourself as an
expert in the field.

A

BUILD BRAND AWARENESS

30
Q

In
this approach, a company reaches out to individuals
in the hopes of gaining their interest in architectural
services

A

USE LEAD GENERATION SERVICES

31
Q

It
allows you to focus on your core expertise while
leaving lead generation to professionals with
expertise attracting potential clients.

A

USE LEAD GENERATION SERVICES

32
Q

inspire and inform - offer multiple avenues to enhance your visibility

A

BUILD BRAND AWARENESS

33
Q

one way for quick recognition

A

CREATE WINNING ARCHITECTURE PROPOSALS

34
Q

essentially
another form of marketing.

A

WINNING PROPOSAL

35
Q

These activities provide valuable opportunities to
network, build relationships with potential clients, and showcase
your expertise to a targeted audience.

A

EVENTS AND PUBLIC SPEAKING

36
Q

It serves as a critical opportunity to
showcase your capabilities and demonstrate why you are the
best fit.

A

WINNING PROPOSAL

37
Q

play a pivotal role in
establishing your credibility and authenticity as a reputable
architectural firm.

A

PUBLIC SPEAKING ENGAGEMENTS

38
Q

BRIEF AND WELL-
CRAFTED MESSAGE THAT CAN BE DELIVERED
IN LESS THAN ONE MINUTE.

A

ELEVATOR PITCH

39
Q

It introduces your
architectural firm, its unique value proposition, and the benefits
you offer to potential clients.

A

ELEVATOR PITCH

40
Q

essential for helping businesses establish a solid reputation,
attract new clients, and fortify stakeholder ties.

A

PUBLIC RELATION

41
Q

can improve the reputation of an architecture
company by establishing architects and other important
individuals as thought leaders in the field

A

PR CAMPAIGN

42
Q

Creation of new companies, using media relations to obtain publicity

A

Public relation

43
Q

may spot award possibilities

A

PR experts

44
Q

Speaking engagements
at trade shows, essays in prestigious design journals, and panel
discussions are all effective ways to do this.

A

PR Campaign

45
Q

can
successfully create new business prospects by exhibiting
competence, recognizing successful projects, and building trust

A

Public Relation Initiatives

46
Q

can assist architecture firms in
actively engaging with the neighborhood

A

PUBLIC RELATION INITIATIVES

47
Q

crucial in the architecture sector for
businesses to establish a solid reputation, create new
business prospects, and cultivate connections with
stakeholders.

A

PUBLIC RELATIONS

48
Q

essential
for bringing in new clients, boosting exposure, and ultimately
fostering economic expansion.

A

PUBLIC RELATIONS INITIATIVE

49
Q

can
demonstrate their dedication to the communitys well-being and
build trust by taking part in events held by the community, having
open homes, or holding educational programs.

A

COMPANIES

50
Q

ENUMERATE PROJECT PROCUREMENT

A
  1. TRADITIONAL DESIGN-BID-
    BUILD
  2. CONSTRUCTION/PROJECT
    MANAGEMENT (CM/PM)
  3. NEGOTIATED CONTRACTS
  4. DESIGN-BUILD
  5. PUBLIC OR PRIVATE
    TENDERING
  6. DESIGN COMPETITIONS
51
Q

process of obtaining the necessary resources to complete a project on time and within budget

A

PROJECT PROCUREMENT

52
Q

Architectural projects can be secured through various
methods depending on the type of project, client
preferences, and local regulations. Each jurisdiction sets
their own process to procure architectural services.

A

Project procurement

53
Q

a single entity, which includes
both the architect and the contractor/construction firm.

A

DESIGN-BUILD TEAM

54
Q

THE MOST COMMON METHOD - THIS TIME,
CONTRACTOR NOT SOLD SEPARATELY

A

DESIGN-BUILD

55
Q

Most common method project procurement

A

TRADITIONAL DESIGN-BID-BUILD

56
Q

In this method, the client hires an architect to develop the
design and prepare construction documents.

A

TRADITIONAL DESIGN-BID-BUILD

57
Q

the client contracts with a
single entity known as the design-build team, which includes
both the architect and the contractor/construction firm

A

DESIGN BUILD PROCUREMENT

58
Q

works closely with the
architect and advises on constructability, budget,

A

P/CM

59
Q

In this approach, the client hires a project/construction
manager early in the project, often during the design phase.

A

CONSTRUCTUON/PROJECT MANAGEMENT

60
Q

A CALL TO CONTRACTORS TO OFFER BIDS

A

public or private tendering

61
Q

For public projects, the procurement process typically involves
a formal competitive bidding process.

A

PUBLIC OR PRIVATE TENDERING

62
Q

organized to select the most
innovative and suitable design proposal for a project.

A

DESIGN COMPETITION

63
Q

This method is more common for smaller-
scale or specialized projects where the client has a pre-existing
relationship with the architect or firm and there is no need
for a competitive bidding process.

A

NEGOTIATED CONTRACTS

PPR 3 (2 decks)

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