BUSINESS OF ARCH Flashcards by Jhamil Bazar

Vital for attracting new clients and establishing strong reputation

Well thought-out marketing strategy

How well did you know this?

Not at all

Perfectly

Concept created by the Business of Arch.
Represent all potential clients

CLIENT DEMAND PYRAMID

How well did you know this?

Not at all

Perfectly

In this tier, there are clients with specific questions seeking answers

Middle tier

How well did you know this?

Not at all

Perfectly

In this tier, it represents those still in the info-gathering stage

Bottom tier

How well did you know this?

Not at all

Perfectly

In this tier, it shows the potential clients prepared to hire an architect

Top tier

How well did you know this?

Not at all

Perfectly

To truly succeed, it is essential to ___________ before they even consider hiring an architect

Engage with potential clients

How well did you know this?

Not at all

Perfectly

___________ states that architects shall not use paid advertisements, nor use self-laudatory, exaggerated or misleading publicity .

Article II, Section 3.4

How well did you know this?

Not at all

Perfectly

Outlines the standards of behavior and responsibilities that architects have to their clients, public, and contractors.

2006 Code of Ethical Conduct

How well did you know this?

Not at all

Perfectly

Created the concept of Client Demand Pyramid

Business of Architecture

How well did you know this?

Not at all

Perfectly

It refers to the component or part of marketing

ADVERTISING

How well did you know this?

Not at all

Perfectly

Process of identifying customer needs and determining how best to meet those needs

MARKETING

How well did you know this?

Not at all

Perfectly

Primarily serves as the means to generate leads or business opportunities

Marketing for Architecture firms

How well did you know this?

Not at all

Perfectly

10 Architectural Marketing Strategies / Marketing for Architects

Social Media Marketing
Email Marketing and Newsletters
Build an Impressive Website
Build your portfolio
Leverage new technology
Build Brand Awareness
Use lead generation services
Create winning architecture proposals
Events and public speaking
Develop your elevator pitch

How well did you know this?

Not at all

Perfectly

Involves leveraging platforms like Facebook, Insta, Youtube and Linked in.

SOCIAL MEDIA MARKETING

How well did you know this?

Not at all

Perfectly

turning into modern times

COLD CALLING

How well did you know this?

Not at all

Perfectly

turning into modern times

COLD CALLING

How well did you know this?

Not at all

Perfectly

most common and prevalent way of promotion in the 21st century

SOCIAL MEDIA MARKETING

How well did you know this?

Not at all

Perfectly

valuable tools for architects to communicate with their audience effectively

EMAIL MARKETING AND NEWSLETTERS

How well did you know this?

Not at all

Perfectly

new way of handling out a calling card

BUILDING AN IMPRESSIVE WEBSITE

How well did you know this?

Not at all

Perfectly

In this strategy, Optimize the website for easy navigation,
ensuring potential clients find essential information
effortlessly.

BUILD AN IMPRESSIVE WEBSITE

How well did you know this?

Not at all

Perfectly

It showcase your architectural projects, emphasize the design process and completed works

BUILD AN IMPRESSIVE WEBSITE

How well did you know this?

Not at all

Perfectly

serves as a platform to exhibit your best
work, which you can present to potential employers
or clients.

PORTFOLIO

How well did you know this?

Not at all

Perfectly

carefully selecting a diverse range of your best and
most relevant projects that showcase your skills,
expertise, and design style. Include high-quality
images, detailed project descriptions, and any notable
challenges or solutions you encountered during the
design and construction process.

BUILD YOUR PORTFLIO

How well did you know this?

Not at all

Perfectly

play a pivotal role in the field of architecture,
offering architects various benefits and opportunities.
Incorporating cutting-edge technologies enables architects to
enhance their design capabilities, streamline the planning and
construction processes, and create more sustainable and
innovative structures

New technologies

How well did you know this?

Not at all

Perfectly

play a pivotal role in the field of architecture, offering architects various benefits and opportunities. Incorporating cutting-edge technologies enables architects to enhance their design capabilities, streamline the planning and construction processes, and create more sustainable and innovative structures

New technologies

Advanced 3D modeling, virtual reality (VR), and building information modeling (BIM) tools allow architects to visualize designs in a more immersive and accurate manner, fostering better communication with clients and stakeholders.

LEVERAGE NEW TECH.

This focuses on showcasing your unique design approach and philosophy through various marketing channels

BUILD BRAND AWARENESS

STAGES OF BRAND AWARENESS

1. Top of mind 2. Brand recall 3.Brand Recognition 4. No awareness

Engage in community events, workshops, and architectural forums to establish yourself as an expert in the field.

BUILD BRAND AWARENESS

In this approach, a company reaches out to individuals in the hopes of gaining their interest in architectural services

USE LEAD GENERATION SERVICES

It allows you to focus on your core expertise while leaving lead generation to professionals with expertise attracting potential clients.

USE LEAD GENERATION SERVICES

inspire and inform - offer multiple avenues to enhance your visibility

BUILD BRAND AWARENESS

one way for quick recognition

CREATE WINNING ARCHITECTURE PROPOSALS

essentially another form of marketing.

WINNING PROPOSAL

These activities provide valuable opportunities to network, build relationships with potential clients, and showcase your expertise to a targeted audience.

EVENTS AND PUBLIC SPEAKING

It serves as a critical opportunity to showcase your capabilities and demonstrate why you are the best fit.

WINNING PROPOSAL

play a pivotal role in establishing your credibility and authenticity as a reputable architectural firm.

PUBLIC SPEAKING ENGAGEMENTS

BRIEF AND WELL- CRAFTED MESSAGE THAT CAN BE DELIVERED IN LESS THAN ONE MINUTE.

ELEVATOR PITCH

It introduces your architectural firm, its unique value proposition, and the benefits you offer to potential clients.

ELEVATOR PITCH

essential for helping businesses establish a solid reputation, attract new clients, and fortify stakeholder ties.

PUBLIC RELATION

can improve the reputation of an architecture company by establishing architects and other important individuals as thought leaders in the field

PR CAMPAIGN

Creation of new companies, using media relations to obtain publicity

Public relation

may spot award possibilities

PR experts

Speaking engagements at trade shows, essays in prestigious design journals, and panel discussions are all effective ways to do this.

PR Campaign

can successfully create new business prospects by exhibiting competence, recognizing successful projects, and building trust

Public Relation Initiatives

can assist architecture firms in actively engaging with the neighborhood

PUBLIC RELATION INITIATIVES

crucial in the architecture sector for businesses to establish a solid reputation, create new business prospects, and cultivate connections with stakeholders.

PUBLIC RELATIONS

essential for bringing in new clients, boosting exposure, and ultimately fostering economic expansion.

PUBLIC RELATIONS INITIATIVE

can demonstrate their dedication to the communitys well-being and build trust by taking part in events held by the community, having open homes, or holding educational programs.

COMPANIES

ENUMERATE PROJECT PROCUREMENT

1. TRADITIONAL DESIGN-BID- BUILD 2. CONSTRUCTION/PROJECT MANAGEMENT (CM/PM) 3. NEGOTIATED CONTRACTS 4. DESIGN-BUILD 5. PUBLIC OR PRIVATE TENDERING 6. DESIGN COMPETITIONS

process of obtaining the necessary resources to complete a project on time and within budget

PROJECT PROCUREMENT

Architectural projects can be secured through various methods depending on the type of project, client preferences, and local regulations. Each jurisdiction sets their own process to procure architectural services.

Project procurement

a single entity, which includes both the architect and the contractor/construction firm.

DESIGN-BUILD TEAM

THE MOST COMMON METHOD - THIS TIME, CONTRACTOR NOT SOLD SEPARATELY

DESIGN-BUILD

Most common method project procurement

TRADITIONAL DESIGN-BID-BUILD

In this method, the client hires an architect to develop the design and prepare construction documents.

TRADITIONAL DESIGN-BID-BUILD

the client contracts with a single entity known as the design-build team, which includes both the architect and the contractor/construction firm

DESIGN BUILD PROCUREMENT

works closely with the architect and advises on constructability, budget,

P/CM

In this approach, the client hires a project/construction manager early in the project, often during the design phase.

CONSTRUCTUON/PROJECT MANAGEMENT

A CALL TO CONTRACTORS TO OFFER BIDS

public or private tendering

For public projects, the procurement process typically involves a formal competitive bidding process.

PUBLIC OR PRIVATE TENDERING

organized to select the most innovative and suitable design proposal for a project.

DESIGN COMPETITION

This method is more common for smaller- scale or specialized projects where the client has a pre-existing relationship with the architect or firm and there is no need for a competitive bidding process.

NEGOTIATED CONTRACTS