Business Objectives

Question 1

What are some examples of profit maximisers in the UK

Answer 1

Tesco
British Petroleum
Ryanair
Easyjet
Apple
M&S

If you ever get confused during the exam, just guess a random company, as most of them are profit maximisers

Question 2

What are some examples of sales maximisers in the UK

Answer 2

-PlayStation when selling their consoles
-Tesco (buy one, get one free)
-Ryanair (cheap flights)
-Starbucks UK (seasonal promotions)

Question 3

What are some examples of revenue maximisers in the UK

Answer 3

British Airways
O2
Apple
UBER (low pricing
National rail (peak/off-peak)