Business Objectives

Question 1

what happens when a business diversifies

Answer 1

it increases its range of goods or services it produces

Question 2

why must a business set objectives (4)

Answer 2

• Employees need something to work towards
• owners need a motivation to keep going and a goal to reach
• objectives can help owners decide where to take a business and what steps to reach that goal
• objectives can help measure the performance of a business, it could be argued that if a business has reached a goal, it has performed well