business objectives Flashcards
benefits of objectives
gives sense of purpose and direction goals to be achieved measure of success helps decision making and planning to motivate workers
business objectives
targets an organization keeps in view. these targets are usually set for a specified period of time.
types of business objectives
growth to make a profit service to society market share survival
to make a proft
profit is what keeps a business going and is one of the main aims of most businesses as they are needed to be able to pay return to owners.
survival
survival is the primary objective for small businesses and businesses in highly competitve areas
growth
growth can only be achieved when consumers are satisfied with a business. when a business grows, the status and salary of the managers increases and a business is able to spread risks by spreading into new markets.
market share
the proportion of total market sales achieved by one business. at the beginnig of the year or when a business just starts, they might set a market share they would like to achieve over a period of time.
service to society
the aim to make the nevironment better by providing jobs and support for the homeless and disabled and protecting the environment.