business objectives Flashcards
what are SMART objectives
S– Specific: Objectives should focus on what the business does and should apply directly to that business.
M– Measurable: Objectives that have a quantitative value are likely to prove to be more effective targets for directors and staff to work towards.
A– Achievable: Setting objectives that are almost impossible in the time frame given will be pointless. .
R– Realistic and relevant: Objectives should be realistic when compared with the resources of the company and should be expressed in terms relevant to the people who have to carry them out.
T– Time-specific: A time limit should be set when an objective is established
mission statement
a statement of the business’s core aims, phrased in a way to motivate employees and to stimulate interest by outside groups.
typical corporate objectives
survival growth market share profit maximization profit satisficing corporate social responsibility maximizing shareholder value
shareholder value
the financial worth owners of a business receive for owning shares in the company
ethical code of conduct
Ethical code (code of conduct): a document detailing a company’s rules and guidelines on staff behavior that must be followed by all employees.
profit satisficing and maximization
profit satisficing: means aiming to achieve enough profit to keep the owners happy but not aiming to work flat out to earn as much profit as possible
profit maximization: a process business firms undergo to ensure the best output and price levels are achieved in order to maximise its returns
corporate social responsibility
this concept applies to those businesses that consider the interests of society by taking responsibility for the impact of their decisions and activities on customers, employees, communities and the environment.
hierachy of objectives
file:///C:/Users/THINA/Pictures/hierarchy-of-objectives.png
factors that determine corporate objectives
corporate culture
the size and legal form of the business
public sector or private sector business
benefits of mission statements
■ quickly inform groups outside the business what the central aim and vision are
■ can prove motivating to employees, especially where an organisation is looked upon for being for example environmentally friendly
■ often include moral statements or values to be worked towards, and these can help to guide and direct individual employee behaviour at work
disadvantages of mission statements
■ too vague and general, so that they end up saying little that is specific about the business or its future plans
■ based on a public relations exercise to make stakeholder groups feel good about the organisation
Corporate objectives
goals or targets quite specific to each business that can themselves be broken down into strategic departmental targets
stages in this decision making framework are:
1 Set objectives.
2 Assess the problem or situation.
3 Gather data about the problem and possible solutions.
4 Consider all decision options.
5 Make the strategic decision.
6 Plan and implement the decision.
7 Review its success against the original objectives.
Management by objectives
a method of coordinating and motivating all staff in an organisation by dividing its overall aim into specific targets for each department, manager and employee.
Communicating objectives results in:
If employees are communicated with– and involved in the setting of individual targetS
■ Employees and managers achieving more
■ Employees seeing the overall plan
■ Creating shared employee responsibility
■ Managers more easily staying in touch with employees’ progress