Business Model Strategy Audit Flashcards
- Business model
defines how an organization interacts with its environment to define a unique strategy, attract the resources and build the capabilities required to execute the strategy, and create value for all stakeholders
- The four areas of a business model strategy audit
Business context, customers, competitors, business network
a. What is Business Context:
a. Assess what business are we in today and what business should we be in?
b. Identifies industry trends and disruptors
c. Defines what opportunities can be pursued and their associated risks.
d. Helps frame choices concerning boundary positioning, IT trends, disruptors, opportunities, and risks.
How to analyze Business Context
Examine external environments and competitive environment dynamics
Identity regulatory, societal, industry trends, and disruptors that signal opportunities and threats
Determine approaches to exploiting opportunities and managing risks
Determine which opportunities to pursue and which ones not to pursue
Business Context questions to ask
How favorable or unfavorable is the business context we operate in today and what changes do we anticipate?
Can we disrupt the inventory and create new opportunities?
What are the key opportunities and threats?
Have we clearly defined future opportunities and which opportunities we should and should not pursue?
Aspects of Customers
a. Analyze current and future customers
b. Identify issues customers face and how current and future products and services can solve the problems
o How to analyze customers:
Use IT to collect and analyze real-time and historical market and customer information
Talk with current and potential customers
Visit and watch customers perform activities that your product/service offerings support
Conduct focus groups
Involve customers in product design or improvement
o Customer questions to ask:
What are pressing problems our customers are facing?
How well are customer needs being met and how much are they willing to pay?
What customer segments are growing?
Aspects of Competitors:
a. Analyze alternatives customers have to meet their needs
b. This analysis helps frame choices concerning product positioning.
c. It serves as an important source of differentiation and proprietary advantage
o How to analyze competitors:
Identify rivals, new entrants, and substitutes
Benchmark current or potential new offerings
Ask potential customers why they use alternatives, what needs are not being met, and what would cause them to switch
Collect competitor data
Talk to experts
o Questions to ask about competitors:
Who are our competitors and how do they differentiate their offerings by feature or price?
What prices do competitors charge and what margins do they get?
What approaches could we take to preserve or enhance our differentiated position?
Aspects of Business Network (suppliers)
a. Analyze network of suppliers, distributors, and other partners needed to execute strategy
b. Analysis of the business network helps frame choices concerning the role a firm plays and its positioning within the value chain.
c. Need to define the business network structure and whether activities are incorporated within a single company, through selective sourcing partnerships or within a community
d. Need to make choices about business network partnerships and what activities should be performed at a transaction, contract, or partnership level
o How to analyze business network:
Identify core activities, resources, and capabilities needed to achieve goals
Identify support activities, like payroll and recruiting, and infrastructure, like property and equipment
Assess your capabilities and potential supplier capabilities in performing these activities
Compare cost and risk of performing activities inhouse versus outsourcing
Determine what you will do and what you will source
Develop governance structures and systems for end-to-end processes
o Question to ask about business network:
What activities, capabilities, and resources are required to execute strategy?
Which activities will my company perform and which will be outsourced?
What relationships do we have with powerful individuals and organizations needed to execute strategy?
- What are capabilities?
o Enable a company to execute current strategy while providing a platform for future growth
o Define resources needed to execute strategy and define cost model of an organization
o Define the assets of a firm and the efficiency with which those assets are used