Business Model Strategy Audit Flashcards
- Business model
defines how an organization interacts with its environment to define a unique strategy, attract the resources and build the capabilities required to execute the strategy, and create value for all stakeholders
- The four areas of a business model strategy audit
Business context, customers, competitors, business network
a. What is Business Context:
a. Assess what business are we in today and what business should we be in?
b. Identifies industry trends and disruptors
c. Defines what opportunities can be pursued and their associated risks.
d. Helps frame choices concerning boundary positioning, IT trends, disruptors, opportunities, and risks.
How to analyze Business Context
Examine external environments and competitive environment dynamics
Identity regulatory, societal, industry trends, and disruptors that signal opportunities and threats
Determine approaches to exploiting opportunities and managing risks
Determine which opportunities to pursue and which ones not to pursue
Business Context questions to ask
How favorable or unfavorable is the business context we operate in today and what changes do we anticipate?
Can we disrupt the inventory and create new opportunities?
What are the key opportunities and threats?
Have we clearly defined future opportunities and which opportunities we should and should not pursue?
Aspects of Customers
a. Analyze current and future customers
b. Identify issues customers face and how current and future products and services can solve the problems
o How to analyze customers:
Use IT to collect and analyze real-time and historical market and customer information
Talk with current and potential customers
Visit and watch customers perform activities that your product/service offerings support
Conduct focus groups
Involve customers in product design or improvement
o Customer questions to ask:
What are pressing problems our customers are facing?
How well are customer needs being met and how much are they willing to pay?
What customer segments are growing?
Aspects of Competitors:
a. Analyze alternatives customers have to meet their needs
b. This analysis helps frame choices concerning product positioning.
c. It serves as an important source of differentiation and proprietary advantage
o How to analyze competitors:
Identify rivals, new entrants, and substitutes
Benchmark current or potential new offerings
Ask potential customers why they use alternatives, what needs are not being met, and what would cause them to switch
Collect competitor data
Talk to experts
o Questions to ask about competitors:
Who are our competitors and how do they differentiate their offerings by feature or price?
What prices do competitors charge and what margins do they get?
What approaches could we take to preserve or enhance our differentiated position?
Aspects of Business Network (suppliers)
a. Analyze network of suppliers, distributors, and other partners needed to execute strategy
b. Analysis of the business network helps frame choices concerning the role a firm plays and its positioning within the value chain.
c. Need to define the business network structure and whether activities are incorporated within a single company, through selective sourcing partnerships or within a community
d. Need to make choices about business network partnerships and what activities should be performed at a transaction, contract, or partnership level
o How to analyze business network:
Identify core activities, resources, and capabilities needed to achieve goals
Identify support activities, like payroll and recruiting, and infrastructure, like property and equipment
Assess your capabilities and potential supplier capabilities in performing these activities
Compare cost and risk of performing activities inhouse versus outsourcing
Determine what you will do and what you will source
Develop governance structures and systems for end-to-end processes
o Question to ask about business network:
What activities, capabilities, and resources are required to execute strategy?
Which activities will my company perform and which will be outsourced?
What relationships do we have with powerful individuals and organizations needed to execute strategy?
- What are capabilities?
o Enable a company to execute current strategy while providing a platform for future growth
o Define resources needed to execute strategy and define cost model of an organization
o Define the assets of a firm and the efficiency with which those assets are used
- Four areas of Business capability audit:
processes and infrastructure, people and partners, organization and culture, and leadership and governance
Aspects of Process/Infrastructure:
a. In-depth analysis of core processes
b. Address core processes required to produce products, deliver services, serve customers, manage relationships with key stakeholders, and deliver new products, services, and innovations
c. Analysis activities performed at each stage of the value chain with the company, suppliers, distributors, customers, and business partners
d. Examine end-to-end support processes
e. IT networks form the foundation for sharing information and transacting with business partners and are the foundation for processes and infrastructure.
o How to analyze process and infrastructure:
Build on your business network analysis to identify key activities needed to execute strategy
Group activities into roles that will be performed inside or outside your organization
Identify coordinating mechanisms that will enable flow of goods and information through end-to-end processes
Identify infrastructure requirements
o Questions to ask about processes and infrastructure:
What are key activities needed to execute strategy?
How should activities be grouped together and what roles should be performed inhouse vs outsource?
What infrastructure (facilities, equipment, technology) is needed to support end-to-end processes?
Aspects of People(Leadership)/Partners:
a. Evaluate if the company has the expertise needed to carry out required activities and processes
b. IT is a powerful tool for defining, organizing, and building knowledge asset within a firm
o How to analyze people and partners
Identify expertise and skills needed to perform activities and roles with end-to-end processes
Develop job descriptions for key roles
For leadership roles, evaluate succession plans and implement leadership development
Analyze labor markets and determine which expertise and skills should be available inside the organization and which should be outsourced
Analyze compensation patterns within labor markets and determine cost of recruiting and retaining talent
Develop and implement recruiting, hiring, development, and performance appraisal systems
o Questions to ask about people and partners:
What skills do we need to perform activities?
How do we attract, develop, retain, and motivate employees?
Do employees understand what is expected of them and do they have the resources they need to succeed?
Do we have leaders at all levels that can balance creativity, innovation, and disciplined execution?