BUSINESS MODEL Flashcards
What are the elements?
Key Partners Key Activities Key Ressources Value Propositions Customer Relationship Channels Customer Segments Cost Structure Revenue Streams
Steps of the Customer Centered Innovation Map
- DEFINE - determine goals and plan resources
- LOCATE - gather items and info. needed to do the job
- PREPARE - set up environment to do the job
- CONFIRM - verify that they are ready to perform the job
- EXECUTE - carry out the job
- MONITOR - access wether the joy is being successfully executed
- MODIFY - make alternative actions to improve execution
- CONCLUDE - finish job or prepare to repeat it
Key properties of digitalisation?
Free - digital goods are free in that, once something is digitised, its essentially free to make an additional copy
PERFECT - copy can be perfect. digital copy is identical to digital original, unlike photicopy of a photocopy the quality of digital copies doesn’t deteriorate with successive copies
INSTANT - its possible to make copy instantly
Concepts of AI
Artificial Intelligence since 1950s, Machine Learning sind 1980s, Deep Learning since 2010s
Forms of digital platforms with examples
one-sided platforms: WhatsApp, Dropbox
two-sided platforms: Uber, etsy
n-sided platforms: three or more category of users who benefit from each other f.e. Apple System which is for apple phone buyers, the company and iOS app developers (3 sided
Difference between core and crowd?
core = centralised organization (business or institution) representing ppl inside the organization (including experts with deep experience in an industry) crowd = billions of decentralised digitally connected ppl who may be able to help company (if invited and getting benefit from doing)