business model

Question 1

para que e q serve um bsuiness model?

Answer 1

A business model describes the rationale of how an organization creates, delivers,
and captures value.

• Our vision, mission, values;
• How our business model works;
• Value proposition;
• Target markets;
• Marketing Plan;
• Key resources and Activities.

Question 2

What do you ask you self in key partners

Answer 2

Who are our Key Partners?
• Who are our Key Suppliers?
• Which Key Resources are we acquiring from partners?
• Which Key Activities do partners perform?

Question 3

What are the motivations for partnerships

Answer 3

Optimization and economy;
• Reduction of risk and uncertainty;
• Acquisition of particular resources and activities

Question 4

What key activities?

Answer 4

What Key Activities do our Value Propositions require?
• Our Distribution Channels?
• Customer Relationships?
• Revenue Streams?

Question 5

What are the categories of key activities?

Answer 5

Production;
• Problem Solving;
• Platform/Network.

Question 6

What key resources?

Answer 6

• What Key Resources do our Value Propositions require?
• Our Distribution Channels? Customer Relationships?
• Revenue Streams?

Question 7

What are the types of resoruces?

Answer 7

• Physical;
• Intellectual (brand patents, copyrights, data);
• Human;
• Financial.

Question 8

What value propositions?

Answer 8

What value do we deliver yo yhe customer?

Which one of our problems are we helping to solve?

What bundles of products and services are we offering to our customers?

Which customer need are we satisfying?

Question 9

What are the charcateristics of value propositions?

Answer 9

Newness, 
Performance,
customization
getting the job done
design, 
brand/ status
price- cost reduction
risk reduction
accessibility
convencience/usability

Question 10

Customer Relationships

Answer 10

• What type of relationships does each of our Customer Segments expect us to establish
and maintain with them?
• Which ones have we established?
• How are they integrated with the rest of our business model?
• How costly are they?

Question 11

Channels

Answer 11

• Through which Channels do our Customer Segments want to be reached?
• How are we reaching them now?
• How are our Channels integrated?
• Which ones work best?
• Which ones are most co-efficient?
• How are we integrating them with customer routines?

Question 12

What are the phases of channel?

Answer 12

1. Awareness
   How do we raise awareness about our company’s products and services?
2. Evaluation
   How do we help customers evaluate our organization’s Value Proposition?
3. Purchase
   How do we allow customers to purchase specific products and services?
4. Delivery
   How do we deliver a Value Proposition to customers?
5. After Sales
   How do we provide post-purchase customer support?

Question 13

Customer Segments

Answer 13

• For whom are we creating value?

* Who are our most important customers?

Question 14

Examples of customer segments?

Answer 14

Mass Market,
Niche Market, Segmented,
Diversified,
Multi-sided Platform (a service or product that connects two or more participant groups, playing a kind of intermediation role. Its value proposition is to enable this connection, making it easier for them to find and relate to each other)

Question 15

. Cost Structure

Answer 15

• What are the most important costs inherent in our business model? • Which Key Resources are most expensive?
• Which Key Activities are most expensive?

Question 16

Cost structure examples

Answer 16

• Cost Driven (leanest cost structure, low price value proposition, maximum automation,
extensive outsourcing);
• Value Driven (focused on value creation, premium value proposition).

• Fixed Costs (salaries, rents, utilities);
• Variable Costs;
• Economies of Scale;
• Economies of Scope.

Question 17

Revenues streams

Answer 17

For what value are our customers really willing to pay?
• For what do they currently pay?
• How are they currently paying?
• How would they prefer to pay?
• How much does each Revenue Stream contribute to overall revenues?

Question 18

examples of princing and revenue streams

Answer 18

Types
Asset Sale, Usage Fee, Subscription Fees, Lending/Renting/Leasing, Licensing, Brokerage Fees,
Advertising.
Fixed Pricing
List Price, Product Feature Dependent, Customer Segment Dependent, Volume Dependent.
Dynamic Pricing
Negotiation (bargaining), Yield Management, Real-time-Market.

Question 19

The Levels of Business Model Strategy:

Answer 19

Level 0: 
• “The oblivious”;
• Simply looks at Product Market Fit.
Level 1: 
• “The beginners”; 
• You treat your business model canvas as a checklist. 

Level 2:
• “The masters”;
• You not only fill your BMC, but you can easily relate parts, turning it more into a story.

Level 3:
• “The invincible”;
• Where you have multiple BMC, that relate with each other

Question 20

What are the Business Model Mechanics?

Answer 20

• Switching Costs
o How easy or difficult is it for customers to switch to another company?

• Recurring Revenues
o Is every sale a new effort or will it result in follow-up revenues and purchases?
o How evenly distributed are your revenues through the year?

• Earn before you spend
o Are you earning money before you are spending it?

• Game-changing cost structure
o Is your cost structure substantially different and better than those of your
competitors?

• Getting others to do the work
o How much does your business model get customers or third parties to create
value for you?

• Scalability
o How rapidly and how easily can you grow your business model without hitting
roadblocks (e.g. infrastructure, customer support, etc.)?

• Protection from competition
o How much is your business model protecting you from your competition?