Business - Marketing

Question 1

Product/service

Answer 1

• Personalised service
• They travel to the client’s home and walk or care for the pet as required
• Our point of distinction is that our staff will be trained to treat each pet like a human.

Question 2

Price

Answer 2

• $90/hour
• As we become more widespread, we will increase the price to $120

Question 3

Place

Answer 3

We will initially focus on the Perth metropolitan area but plan to expand to regional WA as our reputation and positioning grow.

Question 4

Promotion

Answer 4

• Social media
  
  • will post on social media to direct to our website to get more information
• Word of mouth
• Fewer people use traditional advertising such as print media which is expensive
• We might use some radio marketing but would try to get free-to-air promotions by using talk-back opportunities
• We can also promote at vet hospitals, dog training schools and on various pet-loving websites.