Business Intelligence and Data Analysis Overview Flashcards
What is Business Intelligence?
A technological approach to convert raw, unprocessed data into meaningful, actionable information for business analysts.
What is the core of Business Intelligence?
Creating an environment where data informs strategic business decisions.
What are benefits of Business Intelligence?
- Improve Operations
- Increase Efficiency
- Boost Financial Performance
Tools and methodologies of Business Intelligence
- Data Mining
- Analytical Processing
- Querying
- Reporting
- Data Visualization
- Data Analysis
What is Data Visualization?
- A graphical representation of information and data
- They make complex data more understandable and usable
- Increase stakeholder engagement since they are more accessible than rows and rows of data
- Powerful communication tool and can tell a compelling story with data, making the insights more memorable and persuasive
What is Data Analysis?
The reasons behind the trends and patterns shown in visualizations
Data Analysis is like the detective of BI that does the following:
1. Sift through data
2. Ask critical questions
3. Uncovers the truth
What does Data Analysis allow you to do?
- Uncover insights
- Identify Problems
- Make informed decisions
What is predictive analytics?
Using current and historical data to forecast future events, behaviors and trends