Business Intelligence and Data Analysis Overview Flashcards

1
Q

What is Business Intelligence?

A

A technological approach to convert raw, unprocessed data into meaningful, actionable information for business analysts.

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2
Q

What is the core of Business Intelligence?

A

Creating an environment where data informs strategic business decisions.

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3
Q

What are benefits of Business Intelligence?

A
  • Improve Operations
  • Increase Efficiency
  • Boost Financial Performance
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4
Q

Tools and methodologies of Business Intelligence

A
  1. Data Mining
  2. Analytical Processing
  3. Querying
  4. Reporting
  5. Data Visualization
  6. Data Analysis
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5
Q

What is Data Visualization?

A
  • A graphical representation of information and data
  • They make complex data more understandable and usable
  • Increase stakeholder engagement since they are more accessible than rows and rows of data
  • Powerful communication tool and can tell a compelling story with data, making the insights more memorable and persuasive
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6
Q

What is Data Analysis?

A

The reasons behind the trends and patterns shown in visualizations

Data Analysis is like the detective of BI that does the following:
1. Sift through data
2. Ask critical questions
3. Uncovers the truth

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7
Q

What does Data Analysis allow you to do?

A
  • Uncover insights
  • Identify Problems
  • Make informed decisions
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8
Q

What is predictive analytics?

A

Using current and historical data to forecast future events, behaviors and trends

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