BUSINESS FUNCTIONS Flashcards
1
Q
what are the seven factors in a macro environment
A
Political Factors Economic Factors Ethical issues Socio-economic Factors Technology Legal Factors Physical environment
2
Q
What are the affecting elements in a micro environment
A
Competitors New competitors Substitute goods Consumers Suppliers
3
Q
what are the micro environmental functions?
A
Purchasing Function Production Function Financial Function Human Capital Function Marketing Function Public Relations Function Administration Function General Management Function
4
Q
What are the 4 Ps in the Marketing Policy?
A
Production Policy
Price Policy
Place ( Distribution)
Promotion Policy
5
Q
What makes up the Marketing Communication System?
A
Advertising
Sales Promotion
Personal Selling
Publicity