BUSINESS FUNCTIONS

Question 1

what are the seven factors in a macro environment

Answer 1

Political Factors
Economic Factors 
Ethical issues
Socio-economic Factors
Technology
Legal Factors
Physical environment

Question 2

What are the affecting elements in a micro environment

Answer 2

Competitors
New competitors
Substitute goods 
Consumers
Suppliers

Question 3

what are the micro environmental functions?

Answer 3

Purchasing Function
Production Function
Financial Function
Human Capital Function
Marketing Function
Public Relations Function
Administration Function
General Management Function

Question 4

What are the 4 Ps in the Marketing Policy?

Answer 4

Production Policy
Price Policy
Place ( Distribution)
Promotion Policy

Question 5

What makes up the Marketing Communication System?

Answer 5

Advertising
Sales Promotion
Personal Selling
Publicity