BUSINESS FUNCTIONS Flashcards

1
Q

what are the seven factors in a macro environment

A
Political Factors
Economic Factors 
Ethical issues
Socio-economic Factors
Technology
Legal Factors
Physical environment
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2
Q

What are the affecting elements in a micro environment

A
Competitors
New competitors
Substitute goods 
Consumers
Suppliers
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3
Q

what are the micro environmental functions?

A
Purchasing Function
Production Function
Financial Function
Human Capital Function
Marketing Function
Public Relations Function
Administration Function
General Management Function
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4
Q

What are the 4 Ps in the Marketing Policy?

A

Production Policy
Price Policy
Place ( Distribution)
Promotion Policy

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5
Q

What makes up the Marketing Communication System?

A

Advertising
Sales Promotion
Personal Selling
Publicity

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