Business Formula - Marketing Flashcards
1
Q
Expected value
A
Probability x Outcome
1
Q
Market Capitalisation
A
Current share price x no. shares sold
2
Q
Net gain
A
Expected value - Cost of decision
3
Q
Market growth
A
(New - old market size) / original market size x 100
4
Q
Sales growth
A
(New - old sales) / Old sales x 100
5
Q
Market share
A
Sale of one product / total sales in market x100
6
Q
PED
A
% change in quantity demand / % change in price
7
Q
YED
A
% change in quantity demand / % change in income
