Business Ethics Flashcards
What does business ethics examine?
The relationship between capitalism and ethical principles, questioning whether businesses should follow ethical guidelines or if ethics should have any relevance to business at all.
Stakeholders vs. Shareholders
Those affected by business decisions vs. owners seeking profit.
Good Ethics = Good Business?
The debate over whether ethical businesses financially succeed.
Free Market Capitalism
An economic system with minimal government intervention.
Public Relations (PR)
Managing communication to build a positive reputation.
Monopoly
A market controlled by one company, eliminating competition.
Corporate social responsibility
Corporate Social Responsibility (CSR) is the concept that businesses have ethical obligations towards the environment and the communities they impact.
Environmental CSR
- Businesses have a responsibility to reduce their negative impact on the environment, such as pollution, and to use sustainable energy and products.
- Actions like offsetting environmental harm (e.g., planting trees to balance carbon emissions) are part of this responsibility.
Community CSR
- Businesses must respect human rights, avoid exploitation (e.g., sweatshops, child labor), and ensure fair treatment of employees, such as minimum wage and safe working conditions.
- Philanthropy, such as donating to charitable causes, is also included.
A modern version of CSR (ESG)
- Environmental, Social, and Governance
- Adds the requirement of avoiding political corruption like bribery.
Utilitarianism on CSR
- Utilitarians like Bentham and Mill support environmental CSR due to the potential harm of climate change on happiness but would likely oppose philanthropy as a business obligation.
- They generally favor minimal regulations for businesses and believe the free market promotes human flourishing.
Kantian Ethics on CSR
- Kant’s second formulation emphasises treating people with respect and not as mere means.
- This implies businesses must avoid exploitation (community CSR), pay fair wages, ensure safe working conditions, and avoid harming the environment (environmental CSR).
Examples of CSR
- Innocent smoothies donates 10% of profits to charity.
- Pret-a-Manger gives leftover food to charities and advertises it on packaging.
Criticism of CSR: Hypocritical window dressing.
- Seen as hypocritical window-dressing by left-wing critics.
- CSR can distract from unethical business practices, such as tax avoidance or union busting.
- Businesses might use CSR to improve their public image while maintaining harmful practices.
Anand Giridharadas’ critique
- CSR is not true generosity, but a strategy to protect profits and avoid backlash.
- Example: Jeff Bezos starting a school for underpaid workers is an attempt to address the very issues caused by his business practices.
- CSR efforts are minimal compared to the harm caused by businesses, like inequality and exploitation.
Further critique of CSR
- CSR may be used to disguise the role of businesses in creating economic problems.
- CSR can be a PR tactic rather than a genuine attempt to help society.
CSR as an Ethical Practice
- Kantian Ethics – CSR aligns with Kant’s principle of duty and treating stakeholders (employees, consumers, the environment) as ends in themselves rather than means to an end. A genuinely ethical CSR policy would mean acting responsibly regardless of profit.
- Utilitarianism – If CSR leads to the greatest happiness by benefiting society (e.g., reducing pollution, improving worker conditions), it can be seen as ethically good.
- Virtue Ethics – A company committed to CSR out of genuine concern for social good rather than profit is demonstrating virtues such as justice, generosity, and integrity.
CSR as a Marketing Tool
- Business Ethics and Self-Interest – Many companies use CSR as a branding strategy to attract ethical consumers and improve their public image rather than out of genuine moral concern.
- Kantian Critique – If a company only engages in CSR to boost sales and deceive customers, it treats stakeholders as a means to an end rather than respecting their intrinsic value.
- Milton Friedman’s View – Friedman argued that the only responsibility of a business is to maximize shareholder profits, suggesting CSR is often just a PR move rather than a genuine moral obligation.
Intentions behind CSR Matter (Deontological/Kantian Perspective)
- Kantian ethics focuses on duty and good will rather than consequences. If a company engages in CSR only to enhance its reputation and profits, rather than from a sense of moral duty, it is not truly ethical.
- If CSR is done out of genuine respect for humanity, such as fair wages and sustainable practices because they are right, then it is ethically valuable.
- Companies treating workers and the environment as a mere means to an end (profit) violate Kant’s principle of treating people as ends in themselves.
Intentions behind CSR Don’t Matter as Much (Utilitarian/Consequentialist Perspective)
- From a utilitarian standpoint, what matters is the outcome, not the intention. If CSR benefits society (e.g., reducing pollution, improving worker conditions), it is ethically good, even if the company’s motive is profit.
- A company may engage in CSR purely for marketing reasons, but if it leads to real improvements (e.g., cleaner energy, fairer trade), it is still creating the greatest happiness and is therefore justified.
Globalisation
- Businesses have become global entities, spanning multiple countries and continents.
- Global economies, industries, markets, cultures, and policies are interconnected.
Problems with Globalisation
- Can lead to the violation of Corporate
Social Responsibility (CSR). - Businesses may use their power and
wealth to pressure people, cultures,
and governments, especially in
developing countries. - Offshore outsourcing moves jobs to
third-world countries, causing
unemployment in developed nations. - Monopolies may form when
businesses dominate markets,
eliminating competition and hindering
innovation and economic progress.
Corporate Power and Globalisation
- Globalisation has granted businesses
unprecedented power, sometimes
more than governments. - Corporations can influence laws and
regulations through political
contributions or threats, creating
monopolies that benefit them at the
expense of society. - Examples:
- Facebook acquiring Instagram
- Amazon copying successful
products.
- Uber underpricing to eliminate
competition before raising prices.
Critique of Monopolies
- Monopolies reduce free market
competition, limiting innovation and
societal progress. - However, Adam Smith’s belief in free
markets is challenged by corporations
using their power to avoid
competition.