business and economics Flashcards
internal factors
Also known as ‘personal’ factors.
These factors relate to the consumer’s lifestyle and way of thinking.
-personal
-social and culture
-ethical and environmental
-psychological
For example, occupation or likes/dislikes.
external factors
These factors are usually beyond consumer control.
-price
-marketing strategies
-finance
For example, price or marketing strategies
price elastic
Price elastic is when the demand for a product, such as summer fruit, has a large drop off due to the price increase. If the supply of the product reduces, the price usually increases.
For example, summer fruit tends to be more expensive during the winter season as it is difficult to grow. Consumers will then avoid purchasing summer fruit due to the price increase.
price increase= reduced demand
price inelastic
Price inelastic is when an increase in price has little to no impact on the demand for a product.
For example, the price of essential items, such as milk, bread and eggs, usually has little to no impact on the demand for these products
price increase= little to no effect on demand
external factor marketing. what and how
Marketing is a business strategy that aims to increase consumer awareness of a product and to create a positive image about that product or brand.
Advertising in newspapers, magazines, TV, radio, internet, etc.
Sale promotions and incentives (50% off or ‘buy one, get one free’)
Customer service and personal selling (such as a sales representative at a car dealership)
Social media
Internet/digital marketing
debt cycle
If you borrow money, whether it be from the bank or family, you must repay the full amount owing. If you fail to repay your bank loan, you may end up in a debt cycle. This is when you accumulate more debt through interest due to not keeping on top of your current debt payments.
Repaying your loan on time can result in an excellent credit rating / score!
internal factor- personal
Consumers are not the same – they differ in age, lifestyle, occupation, gender, etc.
These differences have an impact on purchasing decisions.
For example:
When going on a holiday, do you think the young generation OR the mature age generation is likely to go on a ‘cheaper’ holiday? What about the families - the family with young children and financial commitments OR the family with adult children and little to no financial commitments?
Our personal circumstances can impact our purchasing behaviour.
internal factor- social and culture
We are also influenced by our values and beliefs, such as our nationality, religion or racial background.
internal factor- ethical and environmental considerations
As a consumer, you may consider the ethical and environmental considerations. You may ask yourself if the product was sourced and produced in a sustainable and environmentally friendly manner.
psychological
This relates to the level of motivation a consumer has when purchasing a product.
Are they in urgent need to purchase the product?
Or are they simply purchasing the product due to a social need?
What exactly is motivating consumers to purchase the product?
Brand loyalty (such as loyalty to Apple or Samsung) can influence our purchasing behaviour. Marketing strategies, such as special campaigns, can help a business gain consumer loyalty. Consumers are then motivated to continue purchasing products from this business, and this business only.
opportunity cost
When you purchase a product or service, you have incurred an opportunity cost.
In other words, if you had decided not to spend your money purchasing one item, what benefits could you have gained making a different purchasing decision?
For example, let’s just say you go over to the servo (Fast Fuel) to buy $5 chips twice a week.
This means your weekend spending money is now reduced by $10 (this is the opportunity cost – you have lost the opportunity to spend $10 over the weekend).
cost benefit analysis is
A cost-benefit analysis is another way of analysing and assessing your purchasing decision.
The benefits gained by making the purchase need to be identified and added up, and then the cost will be incurred by making that purchase need to be subtracted.
In other words, you need to weigh up the positives and negatives of your purchase.
comprehensive insurance
Comprehensive insurance
Covers loss or damage to your car as well as accidental damage to other people’s property
third party insurance
Third party insurance
Covers your legal liability for damage to other people’s property caused by a motor vehicle accident that is your fault.
efficiency
Efficiency is about producing goods without wasting any resources such as time, effort and money.
productivity
Productivity is used to measure efficiency. The idea is to:
increase your output (final product) &
decrease your input (resources)
without jeopardising the quality of the output
ways to improve productivity
If a business wants to increase productivity, there is a range of areas that can be worked on within that business:
Investing in and implementing new technology applications
Capital investment in equipment and facilities
Using ‘Just-In-Time’ (JIT) inventory management system
Training and upskilling of their workforce.
Businesses want to do things right the first time – by doing so, they will reduce costs and eliminate waste.
investment in application of technology
Technology assists manufacturing industries to
produce products in greater quantity
of consistent quality
and in shorter production time
Machinery
Information Technology (Computers)
Manufacturing Technology (robotics)
Medical Technology (x-ray machines)
Mining Equipment (hydraulic mining shovels)
Telecommunication (radio, internet, telephone, etc)
Recycling technology (PureCycle Technology – removes odour, colour and contaminants.
innovation
The introduction of new things or methods; improving the current work practices, procedures and products.
capital investment in equiptment and facilities
The quality of the equipment will directly impact the productivity of a business.
If your equipment is regularly maintained, the likelihood of breakdowns or production downtime is unlikely to occur
Your equipment will eventually become obsolete (out of date). It’s important to recognise when to upgrade your equipment and facilities.
Lastly, productivity can increase through redesigning workstations, moving equipment to create a more logical flow, etc.
just in time inventory management systems
Inventory is the storage of raw materials, component parts and finished goods.
Inventory control ensures the right quantities of parts and materials are available when required.
What do you think happens if we have too much stock?
What do you think happens if we don’t have enough stock?
Inventory control prevents:
Too much stock, which can result in out-of-date stock and/or theft
Not enough stock, which can halt (stop) the production line.
The ‘Just-in-Time’ inventory management system was introduced by Toyota in the early 1970’s.
- This inventory management system aims to avoid holding any stock (inputs or finished products).
- Supplies arrive just as needed for production and finished products are immediately dispatched or sold to customers.
training and upskilling for workforce
A positive work environment can result in a productive work environment.
Well-trained staff are usually efficient and productive. They’re less likely to make mistakes, which can reduce the amount of resource waste.
When also motivated and loyal More productive and efficient workforce
Multiskilled employees More flexible, creative and innovative workforce
Valued employees More willing to adapt to change
cross training
Businesses may consider cross-training their staff (being able to work in a variety of departments). Being multiskilled can reduce the likelihood of mistakes being made through boredom or slowdown in production if a worker is absent.
Staff who feel valued by the business are likely to adopt new technologies and improve productivity due to heightened feelings of motivation and confidence.
just in time inventory- benefits and potential problems
BENEFITS
No need to pay for storage
No out-of-date stock
No stock loss due to theft
POTENTIAL PROBLEMS
Insufficient stock
Efficient inventory control necessary
organise structure
It is important for businesses to have an organisational structure in place.
Organisation structure = how a business organises their employees
An organisation structure determines:
Who does what
Who is responsible for whom and for what
Who makes the decisions
flatter
Smaller businesses tend to use the flatter structure.
Features:
Improved communication due to fewer layers of staff
Employees are now involved in the decision making
Increased use of employee knowledge, skills and experience
Workers feel greater levels of empowerment and motivation
netowrk structure
Features:
Functions are outsourced (outside the company)
Flexible and can adapt to changes in consumer demand and choices
matrix
Often used when businesses are undertaking a project or an assignment
Features:
Forms a team of specialists from different functional areas, such as marketing, finance, etc.
Improved communication channels
Interdepartmental rivalries (competition between departments) are often reduced
Increased number of innovations being put forward due to the ‘cross-pollution’ of ideas
how technology helped business become innovative : robotics
Robotics will perform tasks at a quicker rate and are unlikely to make mistakes.
In hospitals, surgeons have started using robotic equipment to perform their surgeries
Robotics tend to perform tasks traditionally completed by human beings.
how technology helped business become innovative : big data
Big data is when you use a wide variety of data sources to collect and analyse information.
Consumer data can be valuable information.
Businesses collect data through:
Loyalty programs,
Call centre transcripts,
Social media,
Existing databases from other businesses
And more
the cloud
The ‘cloud’ is a term used when referring to accessing computer, information technology (IT) and software applications through a network connection.
OneDrive is an example of a cloud service provider.
The cloud allows businesses to access resources from any location, as long as you have access to a computer.
advantages and disadvantages of 3D printing
The application of 3D printing has many businesses recognising the opportunities it creates.
Advantages:
Creates customisable and complex designs
Lower costs as the business does not need to purchase expensive equipment
Creates less waste
Disadvantages:
Less choices in materials, colours and finish
If the 3D printer is large, the business will then need to find the space
triple bottom line
The triple bottom line = financial, social and environmental.
Financial: concerned with profit and loss.
Social: concerned with how people (within and outside) the business are affected by the business.
Environmental: concerned with how the business impacts the natural environment.
triple bottom line: social
A business can improve its social performance by:
Providing safe working conditions
Providing sufficient training
Paying above minimum wages
Allowing employees to have a healthy work-life balance
Treating employees and members of the community with respect and fairness
Purchasing supplies from local and/or socially responsible suppliers
social enterprises
Social enterprises are businesses that trade to intentionally tackle social problems, improve communities, provide people access to employment and training, or help the environment.
Social Enterprises will often take it a step further by:
Providing employment to disadvantage people (homeless, newly released from prison, etc)
Using majority (at least 50%) of their profits to work towards their social mission