Business Aims and Objectives Flashcards
1
Q
Aim
A
the general goal of the business
2
Q
Objective
A
how the business will achieve their aim
3
Q
Why is setting an aim important?
A
helps with decision making
helps investors understand the direction the business is heading
motivates everyone involved in the business
4
Q
SMART objectives
A
specific
measurable
agreed
realistic
time specific
5
Q
Typical objectives
A
Survival
Profit
Customer satisfaction
Market share
Being ethical
Social objectives
