Business Acumen

Question 1

Five business drivers of the CEO

Answer 1

• Cash
• Profit
• Assets
• Growth
• People (staff & customers)

Question 2

What is cash for a company

Answer 2

It’s like the oxygen, w/o it, a company cannot survive

Question 3

Cash is related to which document

Answer 3

Statement of cash

Question 4

Profit is related to which document

Answer 4

P&L

Question 5

Assets are related to which document

Answer 5

Balance sheet

Question 6

What should a low-margin company do

Answer 6

Target volume to generate profits

Question 7

Example of assets

Answer 7

Acquired companies

Question 8

Why is growth a business driver

Answer 8

Gives the momentum

Question 9

Law of diffusion of innovation

Answer 9

mass market acceptance if and only if get 15% [tail]
- below is innovators and believers , they are needed for the majority to follow

Question 10

Opex

Answer 10

Operational expense/expenditure: on-going expense of running a product, business, system

Question 11

Example of opex vs capex

Answer 11

Capex = buy printer
Opex = buy paper, toner…

Question 12

Capex

Answer 12

Capital expenditure = money spent to buy, maintain, improve its fixed assets

Question 13

Assemblée générale des actionnaires en anglais

Answer 13

AGM: annual general meeting