Business Activity, Marketing And Finance Flashcards

1
Q

What is the legal document that partnerships have to sign?

A

The deed of partnership

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2
Q

What does the deed of partnership outline?

A

It states roles and what % of profit each partner will get.

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3
Q

What is a stakeholder?

A

A party that takes in interest in the business and can either affect or be affected by it.

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4
Q

Who are internal stakeholders?

A

Those within the business e.g suppliers,employees

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5
Q

Who are external stakeholders?

A

Those outside the business e.g customers and competitors

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6
Q

What is a shareholder?

A

A person who owns at least one share of the company

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7
Q

What is a business aim?

A

A general goal of a business
E.g to grow

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8
Q

What is a business objective?

A

A specific goal e.g To increase profit by 20% in the next 2 years

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9
Q

What is a sole trader?

A

A business owned by ONLY one person,they may have staff working for them.
UNLIMITED LIABILITY

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10
Q

What is a business?

A

An economic activity that involves exchange,sale or production of goods and services.

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11
Q

What is the purpose of a business?

A

To make profit and satisfy the needs of customers

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12
Q

What are the characteristics/skills of an entrepreneur?

A

Risk-taking
Determination
Confidence
Creativity

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13
Q

What is organic growth?

A

The growth of a business through internal processes,relying on its own resources.

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14
Q

What is trade credit?

A

allows a business to obtain raw materials and stock but pay for them at a later date (short term)

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15
Q

Formula for net profit

A

Revenue-total costs

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16
Q

Gross profit calculation

A

Revenue-variable costs

17
Q

Average rate of return formula

A

Average annual profit/ cost of investment * 100

18
Q

What’s is cost-plus pricing

A

When a business sets the price of the product based on the costs to produce it
An additional percentage is added on top to make profit

19
Q

What are disadvantages of private limited companies? (LTDs)

A

Expensive to set up
Paying corporation tax
Must publish their accounts,competitors will know their profits
There are limited shares friends and family are willing to buy

20
Q

What are advantages of limited companies?

A

Limited liability( the business is a separate entity to the owner)
Banks are more willing to lend to limited companies than soletraders

21
Q

What are disadvantages of plcs?

A

Expensive to set up
Competitors know their profit

22
Q

How many partners can be in a partnership?

A

2-20

23
Q

The 4ps of the marketing mix?

A

Product
Price
Place
ProMotion

24
Q

What are some ways to segment your market?

A

Gender
Lifestyle
Income
Age
Location

25
Q

What are the pricing methods?

A

Cost-plus
Pénétration
Skimming
Competitors
Promotional

26
Q

What does r and d stand for
?

A

Research and design