Business Activity & Influences on Business Flashcards
What are business objectives ?
Business objectives are targets that guide operations and drive growth in an organisation
Setting and sharing clear objectives can help a business to succeed for several reasons
Business owners have a focus for their decision making
Employees have common goals to work towards and can be motivated to achieve targets
Performance can be weighed up against objectives and suitable adjustments made for future success
Objectives are most useful when they are SMART
Specific: it states precisely what is to be achieved
Measurable: the desired outcome is expressed in quantitative terms
Achievable: it is possible with the people and resources involved
Realistic: it is possible with the resources the business has at its disposal
Time specific: it is clear when, precisely, the objective is to be achieved
An example of a SMART objective might be for a business to increase its sales revenue by 10% by the end of the year
Financial objectives are specifics goal related to the financial performance, resources or structure of a business
They are particularly important in the private sector as owners are likely to want to make money
What are the main Types of Financial Objectives?
What are non-financial Objectives?
Non-financial objectives are targets that are not directly connected to making money
Achieving non-financial objectives is often the main focus of businesses in the public sector and the voluntary sector
Many profit-making businesses also set non-financial objectives that compliment their key financial objectives
What are the main Types of Non-financial Objectives?
What are changes in business objectives ?
Business objectives may change over time due to a number of internal factors
As a business grows its objectives may change from survival to profit or sales maximisation
Retiring business owners may choose to spend less time running the business
Its objective may change from increasing market share to maintaining financial security
A new leader or manager may set challenging targets or implement their preferred social objectives
Business performance can require a change in objective
E.g. A business that has succeeded in becoming the market leader may now decide to focus on maximising profit
Businesses may also need to change their objectives in response to external factors
What are is the impact of External Factors on Business Objectives?
Legislation refers to laws or regulations that compel individuals or organisations to behave in a desired way
New laws may increase business costs and force the firm to focus on increasing sales volumes
The introduction of new regulations to protect the environment has increased business emphasis on social objectives such as reducing their carbon footprint
In 2023 the EU ban on many single-use plastics increased costs for businesses such as France’s SEF Packaging which had to research new materials and invest in new production processes whilst accepting it would achieve lower profit margins
What are sole traders ?
When an entrepreneur starts a business they need to consider what form of ownership they want for their business
The main forms of ownership for start-up businesses are
Sole trader
Partnership
Private limited company (Ltd)
What are the Advantages & Disadvantages of Setting up as a Sole Trader?
What is a partner ship ?
A partnership involves two or more people joining together to own a business
They are relatively easy to set up with relatively few legal formalities
Partners may choose to draw up a deed of partnership which states the formal rights of each partner including
The amount of capital contributed by each partner
How profits or losses are shared amongst partners
The procedures for dissolving the partnership and taking on new partners
The level of control each partner has
Examples of business that commonly operate as partnerships include lawyers, accountants and doctors
What are Advantages & Disadvantages of Setting up as a Partnership?
What are Private Limited Companies?
A private limited company is a business that is owned by one or more shareholders whose responsibility for debts is limited to the level of their initial investment (the price they paid for the shares)
The business name is suffixed with ‘Limited’ or ‘Ltd’ in the UK and S.A. in Spain
Shareholders are often family members or close friends
Shareholders are usually also directors who run the business on a day to day basis
Private limited companies are registered with Companies House and need to submit details of financial performance and changes in ownership each year
Private limited companies may be more suitable than sole traders or partnerships if setting up the business involves significant capital investment, or involves some risk
The owners personal assets are protected as they have limited liability
Most private limited companies are owned and controlled by just one person (just like sole traders) who has made the decision to reduce their personal financial risks by forming a company that provides them with limited liability protection
In some countries it is possible to form a limited liability partnership
Sleeping partners invest money but take no part in decision-making
At least one partner must continue to accept unlimited liability
What are the Advantages & Disadvantages of Private Limited Companies ?
What are Public Limited Companies?
Public limited companies are large businesses that sell shares publicly on the stock exchange (New York Stock Exchange; London Stock Exchange etc.)
Public limited companies have the suffix ‘PLC’ in the UK, ‘Inc’ in the US and ‘GmBH’ in Germany
Selling shares on the stock exchange for the first time is called flotation or going public
Flotation is a complex legal process that allows large amounts of share capital to be raised
E.g. When Google floated in 2004 $23 billion was raised in one day
What are Advantages & Disadvantages of Public Limited Companies?
What are Public Corporations ?
Public corporations are owned and controlled by the government
They are usually funded through tax though some earn revenue from sales
They operate as incorporated entities that are separated by law from the government
Profits (surpluses) are reinvested in the business or returned to the government
They exist to provide public services such as healthcare, transport and broadcasting services
Some public corporations have a majority share ownership held by the government, but may have also sold a large number of shares (but less than 50%) to the private sector
What are some Examples of Public Corporations?
Public ownership has generally declined in recent years
Many state-owned businesses in Eastern Europe have been privatised since 1990 following the break-up of the Soviet Union
Profitable organisations in sectors such as telecommunications in the UK and Australia have been transferred to the private sector, raising large sums of revenue for governments to spend on other public services
What are the Benefits & Drawbacks of Public Ownership?
What are Characteristics of Small Businesses?
Small businesses employ fewer than 50 people
Micro enterprises employ fewer than 10 employees
Small enterprises employ between 10 and 49 employees
Small businesses usually provide goods and services at a local or regional level
They are the most common form of business in most countries
In 2022 5.5 million small businesses existed in the UK, more than 99% of all businesses operating at that time
Italy has the highest number of small businesses in the EU
Germany’s businesses tend to be larger, on average, than those in other EU countries
Small businesses share a range of characteristics
What are some Characteristics of Small Businesses?
What are Characteristics of Large Businesses?
Large businesses are commonly classified as those that employ 250 or more workers and may be very well-known
In many countries, a small number of large business generate the largest proportion of revenue
Germany has the highest number of large businesses in the EU
Greece and Ireland have few large businesses, with their economies dominated by SMEs
Large businesses usually find it easier to raise external finance than small businesses
They are seen as less risky than unincorporated businesses
They have significant assets to allow them to pay back money they have borrowed
Some private limited companies can grow into very large businesses without ever having to sell shares to the public in order to raise finance
The benefit of this is that the owners maintain full control of the company
E.g. Hermès is one of the wealthiest family-owned businesses in the world
What are some Characteristics of Large Businesses?
What are Franchises?
Franchising is a business format in which an individual (franchisee) buys the rights to operate a business model, use its branding and software tools and receive support from a larger company (franchisor). The franchisee will pay both an initial lump sum plus ongoing royalty fees
The franchisee is usually the owner of a private limited company
The business is operated under the franchisor’s established system and training, marketing support and ongoing assistance are provided
Examples of well-known franchises include Domino’s Pizza, KFC and Burger King
Diagram with Logos of fast food Fra
What are the Advantages & Disadvantages of Owning a Franchise
What are Social Enterprises?
A social enterprise is a business that has the primary purpose of creating social or environmental impacts, in addition to generating profits
Social enterprises can take different forms
Cooperatives have a social mission. They are owned and controlled by workers or customers and their members have the right to elect directors and share profits
Charities raise money, provide help and raise awareness of social, ethical, environmental or developmental issues
What are some different Objectives of Social Enterprises?
What are some Advantages & Disadvantages of Social Enterprises?
What are Multinationals?
A multinational company (MNC) is a business that is registered in one country but has manufacturing operations/outlets in different countries
E.g. Starbucks headquarters are in Washington, USA but they have 32,000 stores in 80 countries
Factors such as globalisation and deregulation have contributed to the growth of MNC’s
MNC’s choose locations based on factors such as cost advantages and access to markets
E.g. Nike originates from the USA but 50% of their manufacturing takes place in China, Vietnam and Indonesia due to the lower production costs in these countries
What are Examples of Suitable Ownership Types for Small Businesses?
What are Examples of Suitable Ownership Types for Large Businesses?