Business Flashcards
Beifits for large firms
Should be no waste
High demand
Long term
Makes other business want there products
Benefits to uk customers of large supermarkets
They have variety of customers nessicetities Local Wide choice May be better quality Delivery services
Drawbacks suppliers
Could loose reputation
May have to except Lower prices
Big competition
Definition of primary research
Collecting new data that hasn’t been collected before
Definition of secondary research
Collecting data that already exists
Examples of primary research
Text marketing
Telephone interviews
Online serves
Benefits of focus group
Accurate answers
Drawbacks of focus group
May feel under pressure
Go along with everyone else around them
Benefits of Internet research
Quick and easy
Mostly free
Drawbacks of Internet research
May not be correct
Can be out of date
Can be accessed anywhere anytime