Business Flashcards
What is the characteristics mature stage of the business lifecycle?
The maturity stage is characterized by stability and steady cash flow. A mature business has control over its customer base, which has established a solid market share
What is market saturation, and why is it a challenge in the mature stage?
Market saturation occurs when a business has captured a significant portion of its target market, making it harder to find new customers or expand.
What is the domestic market?
The domestic market refers to the supply and demand for goods and services within a particular country.
What is the international market?
Refers to the exchange of goods, services, and capital across national borders. It involves transactions between businesses and consumers in different countries.
What are the goals and objectives of the mature stage?
- avoid entering a state of decline
- increase its share of the existing market
- acquire sales and customers
What is vertical growth?
adaption of business products and services to increase revenue from existing market
What is horizontal growth?
The adaption of business products and services to increase revenue from a new market
What are the motives for expansion?
- Access to a broader market
- competitive advantage
- reduce risk of decline
- offer foreign distributor
What is the definition of a mode of entry?
planned strategy to establish the deliver of its goods or services into the new markets
what are the types of modes of entry?
imports and exports
licensing
international agent and distributor
overseas manufacturing
sales subsidiaries
e commerce, online platforms, department stores and retailers
What is a international distributor & agent?
A local partner which is a international distributor
What is sales subsidiaries?
a business that is owned and controlled by a larger company is called a subsidiary
- sells products of ownership through subsidiaries
How can businesses expand through e-commerce?
They can expand using e-commerce to reach new markets and new online platforms
What are the two elements of risk management?
- the probability of implications from the activity
- actual consequences
What is the definition of Risk Management?
the risk of a businesses actions and decisions in order to minimise, control or eliminate the impact of unacceptable risks