Business Flashcards
1
Q
Marketing Acronym
A
STP (segmentation, targeting, positioning)
2
Q
Marketing 4 P’s (+3)
A
Product, place, price, promotion, physical evidence, process, people
3
Q
4 principles of marketing strat
A
specialization (of product), differentiation, segmentation, concentration
4
Q
Market size thing
A
TAM, SAM (serviceable available market), SOM (serviceable obtainable market)
5
Q
Ansoff matrix
A
X: existing products, new products
Y: existing market, new market
6
Q
PESTEL
A
Political, economic, social, technological, environmental, legal
7
Q
SWOT
A
rivals: strengths, weaknesses, opportunities, threats
8
Q
Porters 5 forces
A
threats from rivalry
