BUSI 231 - positioning presentation Flashcards
1
Q
- Strong Brand & Market Position – Boeing is one of the two dominant players in the global commercial aircraft industry, alongside Airbus.
A
strength
2
Q
- Diversified Business Segments – It operates in commercial airplanes, defense, space, and global services, reducing reliance on a single revenue stream.
A
strength
3
Q
- Advanced Technology & Innovation – Boeing invests heavily in R&D, working on next-generation aircraft, fuel efficiency, and aerospace technology.
A
strength
4
Q
- Strong Backlog of Orders – Despite challenges, Boeing has a substantial backlog of commercial aircraft orders from airlines worldwide.
A
strength
5
Q
- Government & Military Contracts – Boeing is a key defense contractor for the U.S. government, securing multi-billion-dollar contracts for military aircraft and space programs.
A
strength
6
Q
- Ongoing Quality & Safety Issues – Recent safety concerns, including the 737 MAX crashes and 787 Dreamliner production delays, have hurt Boeing’s reputation.
A
weakness
7
Q
- Financial Struggles & Debt – Boeing has accumulated significant debt due to pandemic-related downturns and aircraft delivery delays.
A
weakness
8
Q
- Supply Chain Disruptions – Shortages of key components and skilled labor have slowed production and increased costs.
A
weakness
9
Q
- Regulatory & Legal Challenges – Increased scrutiny from aviation regulators (FAA, EASA) has delayed aircraft certifications and deliveries.
A
weakness
10
Q
- Growing Global Demand for Air Travel – As economies recover, airlines are placing new aircraft orders to meet passenger demand.
A
opportunity
11
Q
- Expansion in Emerging Markets – Countries like India and China have growing aviation sectors, creating potential for more sales.
A
opportunity
12
Q
- Advancements in Sustainable Aviation – Boeing has an opportunity to lead in electric/hybrid aircraft and sustainable aviation fuel (SAF) development.
A
opportunity
13
Q
- Space & Defense Growth – NASA and U.S. military contracts, including satellite programs and hypersonic aircraft, offer expansion opportunities.
A
opportunity
14
Q
- Freighter Market Expansion – The rise in e-commerce and cargo transport increases demand for Boeing’s freighter aircraft.
A
opportunity
15
Q
- Competition from Airbus – Airbus continues to take market share with its A320neo and A350 aircraft, directly competing with Boeing’s 737 and 787.
A
threats
16
Q
- Economic Downturns – A global recession, high oil prices, or geopolitical tensions could reduce airline demand for new aircraft.
A
threat
17
Q
- Regulatory Pressure & Lawsuits – FAA restrictions, safety investigations, and lawsuits related to past incidents may impact Boeing’s future operations.
A
threat
18
Q
- Geopolitical Risks & Trade Barriers – Boeing relies on international markets, and U.S.-China tensions or trade restrictions could hurt sales.
A
threat
19
Q
- Rising Material & Labor Costs – Inflation and supply chain disruptions may increase manufacturing costs and reduce profit margins.
A
threat
