BUSA Chapter 10 Flashcards
Competitive advantage
An organization’s ability to use resources and perform better than the competition
An organization’s ability to use resources and perform better than the competition
Competitive advantage
Sustainable competitive advantage
Competitive advantage that is enduring and difficult or costly for others to copy or imitate
Competitive advantage that is enduring and difficult or costly for others to copy or imitate
Sustainable competitive advantage
Strategy
A comprehensive action plan that identifies the long-term direction of an organization and guides resource utilization to achieve a sustainable competitive advantage
A comprehensive action plan that identifies the long-term direction of an organization and guides resource utilization to achieve a sustainable competitive advantage
Strategy
Strategic intent
All energies directed toward accomplishing a long-term goal
All energies directed toward accomplishing a long-term goal
Strategic intent
Corporate strategy
Directions the organization as a whole toward sustainable competitive advantage
“In what industries and markets should we compete”
Directions the organization as a whole toward sustainable competitive advantage
“In what industries and markets should we compete”
Corporate strategy
Business strategy
Sets the direction for a single business unit or product line
“How are we going to compete for customers in this industry and market”
Sets the direction for a single business unit or product line
“How are we going to compete for customers in this industry and market”
Business strategy
Functional strategy
Guides the use of organizational resources to implement business strategy
“How can we best utilize resources within a function to implement our business strategy”
Guides the use of organizational resources to implement business strategy
“How can we best utilize resources within a function to implement our business strategy”
Functional strategy
Typical sources of competitive advantage
- Technology
- Cost and quality
- Knowledge and speed
- barriers to entry
- Financial resources
Strategic management
Process of formulating and implementing strategies to accomplish long-term goals and sustain competition advantage
Process of formulating and implementing strategies to accomplish long-term goals and sustain competition advantage
Strategic management
Strategic management process
*Strategic analysis
*Strategy formulation
*Strategy implementation
Strategic analysis
Assess competitive position
Assess competitive position
Strategic analysis
Strategy formulation
Creating strategies
Creating strategies
Strategy formulation
Strategy implementation
Putting strategies into action
Putting strategies into action
Strategy implementation
Mission
Describes its reason for existence
Describes its reason for existence
Mission
Stakeholders
People directly affected by the company’s accomplishments
People directly affected by the company’s accomplishments
Stakeholders
Values
Broad beliefs about what is or is not appropriate behavior
Broad beliefs about what is or is not appropriate behavior
Values
Organizational culture
Predominant value system of the organization as a whole
Predominant value system of the organization as a whole
Organizational culture
Operating objectives
Direct activities toward key performance areas
Direct activities toward key performance areas
Operating objectives
Examples of Objectives
Profitability, sustainability, social responsibility, financial health, cost efficiency, customer service, product quality, market share, human capacity, innovation
SWOT analysis
Internal analysis of organizational strengths and weaknesses and external analysis of environmental opportunities and threats
Internal analysis of organizational strengths and weaknesses and external analysis of environmental opportunities and threats
SWOT analysis
Core competencies
A special strength that gives
an organization a competitive advantage.
A special strength that gives
an organization a competitive advantage.
Core competencies
Porter 5 forces
*Industry competition
*New entrants
*Substitute products or services
*Bargaining power of suppliers
*Bargaining power of customers
Question marks
Poor position; growing industry (Growth or retrenchment strategy)
Poor position; growing industry (Growth or retrenchment strategy)
Question marks
Dogs
Poor position; low-growing industry (Retrenchment strategy)
Poor position; low-growing industry (Retrenchment strategy)
Dogs