BUS 620 (ASH)

Question 1

BUS 620 ASH Complete Class

Answer 1

BUS 620 ASH Complete Class
BUS 620 Week 1 DQ 1 What is Marketing
BUS 620 Week 1 DQ 2 Marketing Strategies
BUS 620 Week 1 The Future of the New York Times

http://www.homeworktab.com/BUS-620-ASH/bus-620-ash-complete-class

Question 2

BUS 620 Week 1 Assignment Tesco Case

Answer 2

BUS 620 Week 1 Assignment Tesco Case
Read the article: Read the article: Anonymous. (April 21, 2012). Supermarket sweep; Tesco’s travails. The Economist, 403(33). Retrieved from ProQuest.

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Question 3

BUS 620 Week 1 DQ 1 What is Marketing

Answer 3

BUS 620 Week 1 DQ 1 What is Marketing
What is Marketing? Marketing has often been defined in terms of satisfying customers’ needs and wants. Critics, however, maintain that marketing goes beyond that and creates needs and wants that did not exist before.

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Question 4

BUS 620 Week 1 DQ 2 Marketing Strategies

Answer 4

BUS 620 Week 1 DQ 2 Marketing Strategies
Complete the “Think About It” activity in Section 1.2 of the text:
Select a consumer product of personal interest—one that you have purchased within the past six months. It can be anything, just as long you are familiar with the product and generally understand how it is marketed.

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Question 5

BUS 620 Week 2 Assignment Industry Forecasting

Answer 5

BUS 620 Week 2 Assignment Industry Forecasting
Identify an industry of choice (Auto Industry, Healthcare, PC or Telecommunications). Using the PESTEL analysis from the readings, discuss and analyze the factors that may impact the industry and the successful marketing of a company’s product, for example Ford Motor Company over the next five years.

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Question 6

BUS 620 Week 2 DQ 1 Buyer Behavior

Answer 6

BUS 620 Week 2 DQ 1 Buyer Behavior
The typical buying process consists of the following sequence of events: problem recognition, information search, evaluation of alternatives, purchase decision, and post purchase behavior.

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Question 7

BUS 620 Week 2 DQ 2 Customer Needs

Answer 7

BUS 620 Week 2 DQ 2 Customer Needs
Visit GE Healthcare (www.gehealthcare.com/). In context to the major points of chapter 5, define how GE is addressing the needs of their hospital customers by the design of this Web site?

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Question 8

BUS 620 Week 3 DQ 1 Braining Nordstrom

Answer 8

BUS 620 Week 3 DQ 1 Braining Nordstrom
After reading the article “Conservative Nordstrom to sell trendy Topshop fashions,” respond to the following:

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Question 9

BUS 620 Week 3 DQ 2 Marketing Segmentation

Answer 9

BUS 620 Week 3 DQ 2 Marketing Segmentation
What are the different levels of market segmentation? Synthesize the segmentation strategies that manufacturers of personal computers should implement to attract both the Gen Y and baby boomer generation to increase their purchases of computers

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Question 10

BUS 620 Week 3 The Case of the New Apple, Inc.

Answer 10

BUS 620 Week 3 The Case of the New Apple, Inc.
The Case of the New Apple, Inc. Read the article:
Burrows, P., &Satariano, A. (2012). Can Phil Schiller keep Apple cool? Bloomberg Businessweek. Retrieved from http://www.businessweek.com/articles/2012-06-07/can-phil-schiller-keep-apple-cool#p2

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Question 11

BUS 620 Week 4 Ad Compaign - Article Review

Answer 11

BUS 620 Week 4 Ad Compaign - Article Review
Stanford, D. (2012). Mountain Dew wants some street cred. Bloomberg Businessweek. Retrieved from EBSCOHost.
In a 2-3 page paper, answer the following:

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Question 12

BUS 620 Week 4 DQ 1 The Role of Pricing

Answer 12

BUS 620 Week 4 DQ 1 The Role of Pricing
Mohammed, R. (2012). J.C. Penney’s risky new pricing strategy. Harvard Business Review.
Is your own buying behavior influenced by coupons and sales?

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Question 13

BUS 620 Week 4 DQ 2 Product Development Process

Answer 13

BUS 620 Week 4 DQ 2 Product Development Process
Do an internet search of the new product development process of any product of your choice, and analyze the process for developing the product.

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Question 14

BUS 620 Week 5 DQ 1 Marketing Channels

Answer 14

BUS 620 Week 5 DQ 1 Marketing Channels
Analyze the challenges that organizations face in the effective transition between selling products using the traditional brick and mortar marketing channel and selling products online.

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Question 15

BUS 620 Week 5 DQ 2 Going Global

Answer 15

BUS 620 Week 5 DQ 2 Going Global
Identify the strategies for entering into the global market. Assess the strengths and limitations of each. Give an example of a company that has made a success of doing business in the global economy.

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Question 16

BUS 620 Week 5 Marketing in a Global Economy

Answer 16

BUS 620 Week 5 Marketing in a Global Economy
Faris, S. (2012). Grounds zero: A Starbucks-free Italy. Bloomberg Businessweek. Retrieved from Proquest.

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Question 17

BUS 620 Week 6 DQ 1 Proctor and Gamble in Vietnam

Answer 17

BUS 620 Week 6 DQ 1 Proctor and Gamble in Vietnam
Coleman-Lochner, L. (2012). P&G plays kindergarten catch-up with Unilever in Vietnam. Bloomberg. Retrieved from http://www.bloomberg.com/news/2012-07-04/p-g-plays-kindergarten-catch-up-with-unilever-in-vietnam.html

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Question 18

BUS 620 Week 6 DQ 2 Creating a Plan

Answer 18

BUS 620 Week 6 DQ 2 Creating a Plan
Provide a brief overview of the product for which you are going to write your Marketing Plan. Why did you choose it? Which elements of the plan are you having difficulty with?

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Question 19

BUS 620 Week 6 Final Paper

Answer 19

BUS 620 Week 6 Final Paper
Develop a marketing plan for the successful development, commercialization and introduction of any product of your choice in the market place. You are required to:

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