BUS 203 Flashcards

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1
Q

Difference between Codebook and Mental Model

A

Codebooks are symbols used to convey message content, whereas mental models are knowledge structures of the communication topic setting.

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2
Q

Digital Written Communication

A

ARPANET and Usenet are the earliest digital written communication channels

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3
Q

Nonverbal Communication

A

Includes actions, facial gestures, physical distance, and silence.

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4
Q

Emotional Contagion

A

Nonconscious process of sharing another person’s emotions by mimicking that person’s facial expressions and other nonverbal behaviour.

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5
Q

Choosing Channels: Synchronicity

A

Time urgency (immediacy).
Complexity of the topic.
Cost of synchronous communication.
Whether receiver should have time to reflect.

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6
Q

Choosing Channels: Social Presence

A

Extent that the channel creates psychological closeness to others, awareness of their humanness, and appreciation of the interpersonal relationship.

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7
Q

Hierarchy of Media Richness

A

Able to multi-communicate through lean channels.
More varied proficiency levels.
Lean channels have less social distraction than do media rich channels.

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8
Q

Imperfect perceptual process

A

Receivers: don’t listen as well as senders assume

Senders: have difficulty stepping out of own perspectives

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9
Q

Information Overload

A

solution: Increase information processing capacity.

Reduce information load.

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