buisness markiting Unit 2 Flashcards
what is primary research?
firing the information out yourself
What are 3 types of primary research
Question airs
interview
trailing
focus groups
What is a focus group
small group asked questions face to face
what is secondary research
using data that already exists
What’s a benefit of secondary research
Quicker
cheaper
3 secondary research methods:
Newspapers
websites
internal data
cenus
What is Cenus
use of data from the government
What is internal data
data that already exists wrthin the buisneds
What’s a benefit of Priamry research
suit the business needs
data can’t be seen by other competitors
What’s a negative of primary research
longer
expensive
Why do research
help develop the buisness
What is market segmentation
finding their target audience
What is market segmentation
dividing the market such as old people gender, life style
What are the 4 P’s
price
product
place
promotion
