Bu121 Final Flashcards
Identify and State a Claim
State what it is you are trying to do, what it is you are trying to argue, and how you plan to accomplish it.
Identify and State reasons/evidence to back up claim
Anecdotes, evidence, case studies, experience
Identify Underlying assumptions
Writer assumes the writer knows certain things
Value Assumption
Reality Assumption
Reality: Beliefs about what events have taken place, what exists, how things work in the world
Value: Ideals, standards of right and wrong, the way things SHOULD be
Shaped by family, teachers, friends, religion, culture
Identify and describe casual claims
Claims that argue that certain events or factors (causes) are responsible for creating other events (effects)
Commonly used to understand the world
Basis for decision-making and reasoned action
BUT difficult to prove as it effects may have rival causes
Identify and describe types of rival causes
Difference between groups: Other differences between groups that may be relevant
Humanities courses lead to success - rival claim would be that it could be because of someone’s extracurricular courses
Correlation between characteristics:
Correlation does not necessarily indicate causation
-Direct causation
A is causing B
-Reverse causation
Is it also possible that B is causing A
-Third-factor causation
A is not causing B, C causes B
Example: CEO behaving badly
Claim: CEO’s that look competent/ attractive are higher paid
Claim: CEOs that have large signatures are higher paid
Claim: CEOs who golf well are higher paid
Correlation does not always = causation
Post hoc,ergo propter hoc:
After this (post hoc), therefore (ergo), because of this (propter hoc)
Causes due to chronological succession alone
Such arguments only focus on one factor; and fail to take into account other casually relevant factors
Reasonable direct causal relationship due to chronological succession
Unreasonable direct causal relationship due to chronological succession
Identify insights about the Hawthorne experiments
Textbook
Identify and describe how to anticipate and counter objections
Destructive testing of ideas
Discussing and rebutting objections increases your credibility
Identify and describe how to limit claims if you have no rebuttal
Acknowledging limitations make your writing/ speaking more persuasive
Limit your generalizations (use qualifier)
Acknowledge the level of probability is not 100 percent
Refine or redefine your terms
Show your reader that you understand the complexity of the issue
Review “they say, I say” templates
Identify and describe how to use rhetoric effectively
Rhetoric isn’t bad, empty rhetoric is
Persuasive, appropriate rhetoric is complete using full and clear detail, written with appropriate tone (depends on who the audience is), and vivid and concrete, not vague or cliche (allow reader to see argument you’re trying to build, bring in your own opinion/rebuttals, etc.). We want positive/appropriate rhetoric.
Logos:
Ethos:
Pathos:
LOGOS: logic/evidence - data & statistics, factual evidence, logical reasoning, cause & effect, etc.
ETHOS: credibility/authority - expertise, authority, trustworthiness, professionalism, etc.
PATHOS: emotions/feelings - emotional language, anecdotes, imagery, humor, appeal to values, symbolism, etc.
How do you develop an argument map
Identify nature of business activties during historical eras
Early years (before 1750): small, owner operated trading companies. Commercial fishing was really popular
Factory systems & industrial revolution (1750-1800): many advances in technology. Small factories began to be established (many workers under 1 roof)/factories. Larger-scale production of goods, such as saw mills, breweries, etc.
Entrepreneurial eta (1850-1900): “Energetic era of inventions”, continued advancements in technology; electricity; people wanted more efficiency in their lives; patent office started and there was a high demand for patents; consumer regulation to combat collusion. 1870 - John D. Rockefeller founded Standard Oil, 1873 - Andrew Carnegie founded Carnegie steel, 1876 - Alexander Graham Bell patents the telephone, 1879 - Thomas Edison invented the light bulb.
Production era (1910-1930): Henry Ford developed the “moving assembly line” as he wanted to make processes more efficient. Production focus
Sales & marketing eras (1930-1960): With more supply customers have more choice, so now companies started to consider customers needs/wants and tried to market it to them through ads. Companies are doing very well, companies retain profits & reinvest into company (including in employees). This lead to an increase in employees wages (the company and employees all benefited from their growth). Management resource allocation: “retain-and-reinvest”.
Finance era (1980s): Shift away from retain & reinvest to “downsize and distribute”, profits were shared with shareholders instead of employees. Sharp increase in mergers. Milton Friedman. Management resource allocation: “downside-and-distribute”. Business roundtable 1981: the purpose of a company is to… earn profit & be responsible.
Global era (1990-today): Advancements in technology. Business roundtable 1997: duty to shareholders (gone back to simpler purpose of the #1 duty of a corporation is to maximize profits for shareholders).
Internet era (late 90s-today): Pressure to improve product quality and customer service. Many more options as consumers; growing distrust for companies not governing themself properly; shift in expectations for companies CSR; big industries are still doing non-responsible things. Cola & food companies are leading to obesity crisis. Lynn Stout. Global financial crisis. 2018/9: Social license to operate, corporate social responsibility (CSR). Business roundtable 2019: duty to all (companies have a duty to everyone, not just shareholders).
Identify why the SDG’s were developed
17 interconnected goals that serve as a global blueprint for peace and prosperity for people and the planet now and into the future
Identify Canada’s role in SDG development
Canada is making advancements to help accelerate progress on the SDGS. Their strategy is about building inclusive environments that support SDGs, Canadians are focusing on doing their part, they are acknowledging their commitments to gender inequality, peace, healthy environments, justice and human rights.