Brief Term Definitions Flashcards
What is Advertising?
The strategic promotion of products, services, or ideas using various media to influence audience awareness and behavior.
What is Discourse?
The collective communication and exchange of ideas surrounding a specific topic, shaping its understanding and interpretation within a social context.
What is Genre?
A classification system for media based on shared stylistic elements, themes, or conventions, aiding audience expectations and comprehension.
What is Hegemony?
The dominance of one group’s ideology or worldview within society, often achieved through subtle influence and normalization, rather than coercion.
What are High and Low Culture?
A contested categorization of cultural products and practices based on perceived sophistication, accessibility, and social value.
What are Media Effects?
The impact of media consumption on individual thoughts, feelings, and behaviors, ranging from direct influence to subtle shifts in attitudes and beliefs.
What is Media Historiography?
The study of how media’s past is written, interpreted, and framed, considering the perspectives and biases inherent in historical narratives.
What is Media History?
The chronological examination of the development and evolution of various communication forms and technologies.
What is Media Life?
The acknowledgment of media’s pervasive integration into everyday life, blurring the boundaries between lived experiences and media engagement.
What is Media Materiality?
The tangible, physical components of media technologies and their influence on production, distribution, and user experience.
What is Mediation?
The process of media shaping, filtering, and framing reality before presenting it to audiences, influencing perceptions and understandings.
What is Narrative?
The structure and presentation of events in a story format, used to create meaning, engage audiences, and convey information.
What is Platform Capitalism?
An economic system centered on digital platforms that act as intermediaries, connecting users and services while profiting from data collection, advertising, and transaction fees.
What is Political Economy?
The study of the interconnectedness of power, money, and media, examining ownership, profit motives, and their effects on content.
What is Production Culture?
The social and organizational environment in which media is created, encompassing the practices, values, and power dynamics that shape the final product.
