brief Flashcards
what are the main purposes of a media product?
inform, entertain, educate, promote
example of a media product made to INFORM
fact file
newspaper
example of a media product made to ENTERTAIN
movies
comics
video games
example of a media product made to EDUCATE
book
digital interactive multimedia product
example of a media product made to PROMOTE
poster
TV advert
billboard
what is EXPLICIT content in a client brief
things that MUST be included and aren’t up for interpretation, they are told to you
what is IMPLICIT content in a client brief
things that you infer to be included in the product, aren’t told to you
examples of EXPLICIT content in a client brief
photos / videos
music
target audience age
(client requirements)
examples of IMPLICIT content in a client brief
colours
typography
style / theme
what is OPEN content in a client brief
requirements you can change from the brief
what are CONSTRAINTS in a brief
drawbacks to the creation of the product
examples of CONSTRAINTS in a brief
time
money
what is geodemographics
targeting an audience based on their locaction
what is socioeconomic
targeting audience based on wealth/income
