Brands Flashcards
0
Q
Generic brand
A
No brand at all
1
Q
Master Brand
A
The dominant brand of it’s category
2
Q
Brand equity
A
All the positives associated with the brand in the customers minds minus all the negative
3
Q
Co branding
A
To a more brands on the same product
4
Q
What is CRM
A
Customer relationship marketing
5
Q
Marketing concept
A
Providing customers wanting me through the friends activities and satisfying firm and customer objective
6
Q
Societal marketing concept
A
The siders must operate in the long-term interest of society in addition to filling customers wants and needs while satisfying the firms objectives
