Brands

Question 1

Eponymous

Answer 1

The name embodies the vision and name of the founder.
Ex : Louis Vuitton / Tesla

Drawbacks : Sounds lazy, big ego

Question 2

Descriptive

Answer 2

Describes what the brand does
Ex : American Airlines / Home Depot

Drawbacks : Hard for Trademarks

Question 3

Acronyms

Answer 3

Shorthand version of the name of the brand.
Ex : KFC for Kentucky Fried / ASOS for As Seen On Screen

Question 4

Suggestive

1. Real Words

Answer 4

Suggest attribut or benefits of the product
Ex : Uber / Slack

Drawbacks : Hard to find real words

Question 5

Suggestive

2. Composing words

Answer 5

Sticking 2 names together
Ex : Facebook / Ray-ban

Question 6

Suggestive

3. Invented words

Answer 6

Change, add or remove letters for more impact. Can be highly unique.
Ex : Pinterest / Contrex / Kleenex

Drawbacks : Can sound like a pharmaceutical name or an ikea sofa

Question 7

Associative

Answer 7

Reflect the imagery of the meaning back to the brand.
Ex : Amazon (like the forest so big you can find everything)
Redbull

Question 8

Abstract

Answer 8

No actual meaning, based on the power of phonetics
Ex : Kodak / Rolex