Brand Image vocab. Flashcards
1
Q
Brand stretching
A
Using an existing name on another type of product
2
Q
Brand awareness
A
How familiar people are with a particular brand
3
Q
Product launch
A
The introduction of a product in a market
4
Q
Product lifecycle
A
The length of time people continue to buy a product
5
Q
Product range (gamme de produit)
A
The set of product made by a company
6
Q
Product endorsement
A
The use of a well-known person (including influencers) to advertise products
