Branding And Promotion

Question 1

What is branding?

Answer 1

Branding is the process of creating a unique name, design, and image for a product or service in the consumers’ mind.

Question 2

True or False: A strong brand can increase customer loyalty.

Answer 2

True

Question 3

Fill in the blank: The _____ is the visual representation of a brand, including its logo and colors.

Answer 3

brand identity

Question 4

What is the primary purpose of promotion in marketing?

Answer 4

The primary purpose of promotion is to communicate the value of a product or service to potential customers.

Question 5

Which of the following is NOT a method of promotion? (A) Social Media Marketing (B) Product Development (C) Email Marketing (D) Public Relations

Answer 5

B) Product Development

Question 6

What is a brand’s target audience?

Answer 6

A brand’s target audience is the specific group of consumers at which the brand’s products or services are aimed.

Question 7

True or False: Consistency in branding helps to build trust with consumers.

Answer 7

True

Question 8

What is brand equity?

Answer 8

Brand equity refers to the value added to a product by having a well-known brand name.

Question 9

Fill in the blank: _____ marketing focuses on creating and distributing valuable content to attract and engage a target audience.

Answer 9

Content

Question 10

What role does storytelling play in branding?

Answer 10

Storytelling in branding helps to create an emotional connection with consumers and differentiate the brand from competitors.