Branding

Question 1

Features of a strong brand -

Answer 1

.

Question 2

How businesses create a strong brand -

Answer 2

.

Question 3

The benefits of a strong brand -

Answer 3

.

Question 4

Brand:

Answer 4

A unique identity

Question 5

What makes a brand stronger than its competitor?

Answer 5

Colour
Product shape/size 
Slogan
Packaging
Celebrity endorsement
Taste
Smell
Price

Question 6

1. Identify three ways a business can improve the strength of its brand. [3]

Answer 6

Celebrity endorsement, packaging size/shape and price

Question 7

2. Explain one advantage of a business using branding [3]

Answer 7

One advantage is that the customer market will notice your product standing out. The impact of this is that they might go and try your product out to see if it’s good. This means that the customer might buy the businesses product again and again which will give a product.