BRANDING

Question 1

What is branding?

Answer 1

Branding is a process that involves creating a unique name and image for a product in the consumers mind, mainly through advertising campaigns with a consistent theme.

Question 2

State 6 advantages of branding

Answer 2

1.It helps in easy identification of a products
2.It adds a measure of prestige to a product
3.It helps in maintaining the quality of a product
4.It prevents product adulteration
5.It increases the sale of a product
6.It reduces risks in purchasing

Question 3

State 6 disadvantages of branding

Answer 3

1.It increases the cost of production
2.Some products are difficult to brand.e.g vegetables
3.It may cause confusion among customers
4.Producers find it difficult to maintain the quality of a product
5.If a product or service experiences a negative event, it will be attached to the brand
6.It is hard to achieve initial customers recognition of a new product

Question 4

Process of branding a product

Answer 4

1.Choose a suitable name
2.Develop a slogan
3.Create an appropriate logo

Question 5

What are the types of branding

Answer 5

1.Product branding
2.Personal branding
3.Corporate branding
4.Geographical branding
5.Retail branding
6.Co-branding