Branded Clothing Flashcards
1
Q
What is branding?
A
- a marketing tool used to increase sales and profits
2
Q
What do brand labels and names indicate?
A
- quality
- differentiate from other competitors
- may only be used by the manufacturer or retailer
3
Q
What are the main elements that branding involves?
A
- name
- logo
- slogan
4
Q
What is a fashion trend?
A
- designer labels and branded clothing
5
Q
How is branded clothing marketed?
A
- in a way to ensure sales and profit
6
Q
How do advertisers influence the consumer?
A
- make them think if they buy the brand they will be
- successful
- fashionable
- wealthy- will have status
7
Q
What do expensive brands make a consumer appear to be?
A
- successful
- wealthy
- fashionable
- have good style and taste
- have social status
- be popular
- be confident
8
Q
What do teens believe wearing branded clothing will achieve?
A
- peer acceptance
- social status
- instant popularity
- friends
- importance
- physical appeal
9
Q
What does branded clothing ‘increase’ in teens?
A
- popularity
- self-confidence
- self-esteem
- a sense of belonging
10
Q
What is brand piracy?
A
- unauthorised use of protected trademarks, brand names or logos
- the imitation of labels, packaging or presentation of products
11
Q
What are forms are brand piracy?
A
- imitation
- counterfeiting
12
Q
What is imitation in terms of brand piracy?
A
- copies of the original that do not resemble the original exactly
13
Q
What is counterfeiting in terms of brand piracy?
A
- replicas of the original
14
Q
What is a trademark?
A
- any word, symbol, name or device
- used to identify & distinguish goods from those manufactured or sold by others
15
Q
What is a violation of trademark law?
A
- use of a logo without the permission of the trademark owner
16
Q
What does protection of trademarks and logos ultimately do?
A
- protects the logo itself
- not the item on which the logo is placed
17
Q
What is a replica?
A
- copy that looks exactly like the original
18
Q
What is infringement?
A
- to take over rights that belong to someone else
19
Q
What are knock offs?
A
- copies or imitations of something popular that sells for less than the original
20
Q
What does trade dress refer to?
A
- distinctive features of a product or the product’s packaging
- includes the total image of a product
- size, shape, colour, colour combination, texture, graphics, particular sales techniques
