Brand Flashcards
1
Q
What is branding?
Ama, 2014
A
Name, design, symptom or any other feature which distinguishes a sellers goods or services
2
Q
Wood 2000
A
A brand that differentiates provides customers with satisfactions and the benefits they pay for
3
Q
Importance
A
Branding establishes “trust mark” - guarantee of consistent quality
4
Q
Brand equity
A
Accumulated value
5
Q
Benefits
A
Competitive advantage (differentiation)
Premium pricing Employee focus and motivation Comp value, sales and profit incr Greater loyalty Brand extension
