Boston Matrix

Question 1

Boston Matrix- Cash Cows

Answer 1

• low market growth
• high market share
• in maturity stage of product life cycle
• profitable

Question 2

Boston Matrix- Stars

Answer 2

• high market growth
• high market share
• growth stage of product life cycle
• most potential
• costs are high due to high levels of marketing
• competitors will want to take advantage of the growing market

Question 3

Boston Matrix- Question Marks

Answer 3

• high market growth
• low market shares
• tend to be all new products
• costs are high due to high levels of marketing to create brand image and loyalty

Question 4

Boston Matrix- Dogs

Answer 4

• low market growth
• low market shares
• lost cause products
• good for short term harvest of profit