Book) BCG Growth Flashcards
imperative
of vital importance; crucial
e.g., There are three truths about revenue growth. Over time, it is imperative.
perilous
full of danger or risk
e.g., experience shows that it is perilous.
sober
not affected by alcohol; not drunk
e.g., Many executives, sobered by growth headwinds or past failures, consider growth a long shot.
headwind
wind blowing from directly in front, opposing forward motion
e.g., Many executives, sobered by growth headwinds or past failures, consider growth a long shot.
distill
purify by vaporizing it, then condensing it by cooling the vapor, and collecting the resulting liquid
e.g., As growth itself is perilous, so is any attempt to distill an easy formula for its success.
startling
very surprising, astonishing, or remarkable
e.g., Our research into valuable growers shows a startling variety in growth paths
archetype
a very typical example of a certain person or thing
cohesive
e.g., The what of growth can be summarized as a cohesive set of decisions about where to play and how to win.
adjacency
e.g., Deciding where to play means allocating bets and resources across the core, adjacencies, and new frontiers.
headroom
e.g., Core bets involve finding headroom in market share or customer demand within the current footprint of the business.
stagnant
having no current or flow and often having an unpleasant smell as a consequence
e.g, Of these, we selected for companies that first experienced a period of stagnant growth
prescience
having or showing knowledge or events before they take place
e.g., Success comes not from prescience but from agility.
maverick
an unorthodox or independent-minded person
e.g., Known advantage may be overstated relative to traditional or maverick competitors
render
provide (a service)
e.g., And today’s advantage can be rendered obsolete or even become a liability as consumers, customers, and industries change.
concurrent
existing, happenning, or done at the same time
replicate
make an exact copy of; reproduce;
e.g., Strong operators fight waste, avoid uncertainty, concentrate on the near term, and replicate past success.
haphazard
lacking any obvious principle of organization
e.g.,And yet, despite its importance, the way many companies allocate capital is remarkably haphazard.
constituency
a body of voters in a specified area who elect a representative to a legislative body
e.g.,The best way to do so is by establishing an interdisciplinary investment committee made up of representatives from key constituencies such as strategy, finance, operations, and R&D.
authentic
of undisputed origin; genuine;
e..g, Brands must be backed by high-quality products and authentic corporate missions.
arsenal
an array of resources available for a certain purpose
e.g., technology and advanced analytics are providing a powerful new arsenal of tools for sales and pricing teams, marketers, and researchers.
tally
a current score or amount
laggard
a person who makes slow progress and falls behind others
immersion
deep mental involvement
e.g., True Market Immersion
commensurate
corresponding in size or degree
e.g., CEOs question whether they are getting a return commensurate with their investments
