Book) BCG Growth

Question 1

imperative

Answer 1

of vital importance; crucial

e.g., There are three truths about revenue growth. Over time, it is imperative.

Question 2

perilous

Answer 2

full of danger or risk

e.g., experience shows that it is perilous.

Question 3

sober

Answer 3

not affected by alcohol; not drunk

e.g., Many executives, sobered by growth headwinds or past failures, consider growth a long shot.

Question 4

headwind

Answer 4

wind blowing from directly in front, opposing forward motion

e.g., Many executives, sobered by growth headwinds or past failures, consider growth a long shot.

Question 5

distill

Answer 5

purify by vaporizing it, then condensing it by cooling the vapor, and collecting the resulting liquid
e.g., As growth itself is perilous, so is any attempt to distill an easy formula for its success.

Question 6

startling

Answer 6

very surprising, astonishing, or remarkable

e.g., Our research into valuable growers shows a startling variety in growth paths

Question 7

archetype

Answer 7

a very typical example of a certain person or thing

Question 8

cohesive

Answer 8

e.g., The what of growth can be summarized as a cohesive set of decisions about where to play and how to win.

Question 9

adjacency

Answer 9

e.g., Deciding where to play means allocating bets and resources across the core, adjacencies, and new frontiers.

Question 10

headroom

Answer 10

e.g., Core bets involve finding headroom in market share or customer demand within the current footprint of the business.

Question 11

stagnant

Answer 11

having no current or flow and often having an unpleasant smell as a consequence
e.g, Of these, we selected for companies that first experienced a period of stagnant growth

Question 12

prescience

Answer 12

having or showing knowledge or events before they take place

e.g., Success comes not from prescience but from agility.

Question 13

maverick

Answer 13

an unorthodox or independent-minded person

e.g., Known advantage may be overstated relative to traditional or maverick competitors

Question 14

render

Answer 14

provide (a service)
e.g., And today’s advantage can be rendered obsolete or even become a liability as consumers, customers, and industries change.

Question 15

concurrent

Answer 15

existing, happenning, or done at the same time

Question 16

replicate

Answer 16

make an exact copy of; reproduce;

e.g., Strong operators fight waste, avoid uncertainty, concentrate on the near term, and replicate past success.

Question 17

haphazard

Answer 17

lacking any obvious principle of organization

e.g.,And yet, despite its importance, the way many companies allocate capital is remarkably haphazard.

Question 18

constituency

Answer 18

a body of voters in a specified area who elect a representative to a legislative body
e.g.,The best way to do so is by establishing an interdisciplinary investment committee made up of representatives from key constituencies such as strategy, finance, operations, and R&D.

Question 19

authentic

Answer 19

of undisputed origin; genuine;

e..g, Brands must be backed by high-quality products and authentic corporate missions.

Question 20

arsenal

Answer 20

an array of resources available for a certain purpose
e.g., technology and advanced analytics are providing a powerful new arsenal of tools for sales and pricing teams, marketers, and researchers.

Question 21

tally

Answer 21

a current score or amount

Question 22

laggard

Answer 22

a person who makes slow progress and falls behind others

Question 23

immersion

Answer 23

deep mental involvement

e.g., True Market Immersion

Question 24

commensurate

Answer 24

corresponding in size or degree

e.g., CEOs question whether they are getting a return commensurate with their investments

Question 25

rejuvenate

Answer 25

make look or feel better, younger, or more vital

e.g.,the highest-impact step that companies can take to rejuvenate innovation.