BMC Flashcards
9 BMC
Customer segment Value proposition Channels Customer relationships Revenue streams Key resources Key activities Key partnerships Cost structure
Customer segment
Who are your customers?
Ex. 20-40 year old kite surfers that do it for fun
Value proposition
What value do I give my customers?
Wy do customers choose for me?
Chanels
How do you reach your customers?
How does your customer know you exist?
Ex. Webshop, social media, advertisements, magazines, influencers
customer relationships
In what way do you contact your customers?
ex. customer service,
revenue streams
How do you earn money?
What do you earn -costs
key resources
What do you need to come further?
key activities
WHat are you going to do exactly so that your business model works
key partners
who are you working with?
sustainability, marketing experts
cost structure
What are your costs?
What do I need to cover my costs