Blueprint basic

Question 1

Which are the Ericsson principles?

Answer 1

Customer first
Innovate everyday 
Speed quality
Empower action
Perform team

Question 2

Which are the Ericsson values?

Answer 2

Proffesionalism
Respect
Perseverance

Question 3

Which are the different tools for competence development?

Answer 3

Metis
Eridoc
Ericoll
My net
Mentoring
Wikis
Coaching
Intranet
IPM
My learning
Training programs

Question 4

Draw the Ericsson blueprint:

Answer 4

CEO
GROUP FUNCTIONS
STRATEGICAL PROJECTS
SUSTENTABILITY & CORPORATE RESPONSABILITY
RESEARCH 
BUSINESS UNIT SUPPORT SYSTEM
BUSINESS UNIT GLOBAL SERVICES
BUSINESS UNIT NETWORKS
REGIONS
ENGAGEMENT PRACTICES
OPERATIONS & COMPETENCE CENTER
IPR & LICENSING
JOINT VENTURE (ST ERICSSON)
CUSTOMERS

Question 5

Which are the group functions in the Ericsson blueprint?

Answer 5

Communications
Finance
Human Resources
Legal Affairs
Sales & Marketing
Strategy
Technology

Question 6

How many regions are in Ericsson? Which are those regions?

Answer 6

10 + 1
Region North America
Region Latinamerica
Region Mediterranean
Region Western and Central Europe
Region Northern and Central Asia
Region Middle East
Region Sub-Saharan Africa
Region India
Region South East Asia & Oceania
Region North East Asia
* IPR & Licensing

Question 7

Which are the acronyms of each region?

Answer 7

RNAM
RLAM
RMED
RWCE
RECA
RMEA
RSSA
RINA
RASO
RCNA

Question 8

RLAM means:

Answer 8

Region Latinamerica

Question 9

RNAM means:

Answer 9

Region North America

Question 10

RMED means:

Answer 10

Region Mediterranean

Question 11

RWCE means:

Answer 11

Region Western and Central Europe

Question 12

RECA means:

Answer 12

Region Northern Europe Central Asia

Question 13

RMEA

Answer 13

Region Middle East

Question 14

RSSA means:

Answer 14

Region Sub-Sahara Africa

Question 15

RINA means:

Answer 15

Region India

Question 16

RASO means:

Answer 16

Region South East Asia and Oceania

Question 17

RCNA means:

Answer 17

Region North East Asia

Question 18

Mention the Board of Directors functions:

Answer 18

1. The BD is responsible for the organization og Ericsson and the management of Ericsson Affairs
2. The BD assesses the Ericsson Group Financial position.
3. The BD ensures that Ericsson’s organization is structured in such manner that accounting, management of funds and the company’s finances are monitored in a satisfactory manner.

Question 19

Mention the President and Chief Executive Officer (CEO) functions:

Answer 19

1. The President and CEO attends day-to-day managemente of the compaty and directs and controls the operations of Ericsson in accordance with guidelines issued by the Board of Directors.
2. The President & CEO reports to the Board of Directos of Ericsson.

Question 20

Mention the Group Function (GF) functions:

Answer 20

1. The GF support the development and management of Ericsson.
2. A GF has the overall responsability in its functional area for leadership, development, of policies, strategies, directives, and common group processes.
3. The head of a GF reports to the President and CEO, or in special cases to a direct report to the CEO

Question 21

Mention the Business Unit (BU) functions:

Answer 21

1. A BUs develop and maintain competitive high-quality product & service offerings as well as securing delivery & capacity.

Question 22

What are the main key performance indicators of a BU:

Answer 22

The main performance indicators are annually summarized in three perspectives:

1. Customer
2. Employee
3. Shareholders (Main KPI’s are net sales, operating income, and working capital)

Question 23

A BU reports to:

Answer 23

President & CEO

Question 24

Mention the Region functions:

Answer 24

1. A Region develop and maintain customer relationships, maximize sales and profitable service business, through an efficient regional operation with profil & loss (P/L) responsability.

Question 25

Mention the GF Communications functions:

Answer 25

1. It drives the communications strategy & develops global communication plans, policies and directives for the global Ericsson Organization.
2. Helps drive profitabla growth by creating wanted perseptions that support company strategy objectives.
3. It has centrilized responsability for investor & analyst relations and global responsability for internal communications, public and media relations, marketing and brand managemente.

Question 26

Mention the GF Finance functions:

Answer 26

1. It safeguards critical information for business decisions, monitors and manages various forms of risks.

Question 27

Mention the GF Legal Affair functions:

Answer 27

1. Its goal is timely provide highly qualified and efficient legal services to the Ericsson Group, and contribute achieveing the targets of the group.

Question 28

Mention the GF Sales & Marketing functions:

Answer 28

1. It drives the Ericsson sales & marketing strategy and develops policies, directives and the best ways of selling for the global Ericsson sales and marketing organization, including required processes, methods and tools.

Question 29

Mention the GF Strategy functions:

Answer 29

1. Its responsabilities are strategic business intelligence, strategy formulation, new business development, strategic third party relations, JV, Alliances, merges and acquisitions.
2. Supports Ericsson with strategic information, strategic outlooks and forecast, decision support, issue resolutions, and strategy.

Question 30

Mention the GF Technology functions:

Answer 30

1. Its goal is to secure technology and portfolio leadership with innovation, sustentability and product development excellence.

Question 31

Mention the GF HR functions:

Answer 31

1. Its goal is to attract, develop and retain the most skilled, high performing and engaged employees in the industry.
2. It works with Talent management, workforce planning, learning & development, leadership development, employee feedback and compensation & benefits.