Biases in thinkig and decision-making Flashcards
Thinking
The process of using knowledge and information to make plans, interpret the world, and make predictions about the world in general.
Decision-making
The process of identifying and choosing alternatives based on the values and preferences of the decision-maker.
Dual processing
The combination of verbal and visual information, allowing for better encoding of memory as both the phonological loop and visuo-spatial sketchpad are used.
System one
Intuitive/automatic thinking
System two
Rational/controlled thinking
Heuristics
Mental short-cuts that involve focusing on one aspect of a complex problem and ignoring others, allowing for faster thinking and decision-making, but possibly leading to errors if we ignore important information or make incorrect assumptions.
Cognitive bias
A systematic error in thinking that occurs when people are processing and interpreting information in the world around them and affects the decisions and judgments that they make.
Anchoring bias
The tendency to rely too heavily on the first piece of information
offered (the ‘anchor’) when making decisions.
Illusory correlation
Occurs when we incorrectly believe that two variables have a relationship with each other.
Halo effect
the tendency to allow one specific trait or our overall impression of a person, company or product to positively influence our judgment of their other related traits.