being a savy shopper Flashcards
what is a consumer
someone who buys a product or uses a service
what is an influence
a way of encouraging consumers to buy a product
what is organic
food that is produced without additives or pesticides
what is a service
something which is used by a consumer such as public transport
what is a need
something that is necessary
what is a planned purchase
think about/ researching a product or service before purchase
what is impulse buying
buying something on a ‘whim’ ( without planning or research)
what is a product
an item which bought by a consumer such as food or clothes
what is personal
our own personal likes or dislikes
what is cultural
the way our cultural background can influence our choice of food, clothes and other purchasing decisions
what is ethical
an ethical buyer may choose to buy from a local market ( fewer food miles )
what is economic
the amount of money we have available to spend influences what we can buy
what is physiological
these factors relate to our thoughts and feelings, their effects on our bodies can influence purchases
what is psychological
these relate to our thoughts and feelings, they influence our purchases because they affect our emotions
what is social
we are influenced by the people around us and they opinions of friends and family in what we buy
what is at the entrance of a supermarket
clear space so you adjust to atmosphere
warm air is blown from above which is psychologically welcoming
describe where the fruit and vegetables are
near the front
consumers associate fruit and veg with freshness and quality and having some at the front has positive effects on sales
the colours attract people
make point on ‘on the shelf’
people look at shelves from left to right
most expensive things are on the right
items for children are on lower shelves
expensive stuff is beside the stores own brand
eye level is buy level
make points on ‘going down the aisle’
trolleys slow down at the ends of aisles
the shelves at the end are called hot spots
aisles group together around a theme this encourages you to buy more
where are the bread and milk?
bread and milk are essential purchases
they are usually at the back so people have to go through other goods
make points on ‘at the checkout’
displays at the checkout are the supermarkets last chance to tempt consumers to buy more
list what farmers must do to make it organic
not use artificial chemical fertilisers
not use GM crops or ingredients
respect animal welfare
restrict the use of pesticides
guarantee a free range lifestyle for farm animals
why do you think the sales of organic foods have increased in recent years
increased awareness of environmental issues
public are more aware of food scares such as the horse meat scandal
consumers perceive organic food to be more nutritious
public are keen to follow celebrities, they see it as fashionable
state one conclusion for the comparisons of the costs of food identified
in each case, the organic version is more expensive
what is the fairtrade fountain?
works to ensure better prices, working conditions and terms of trade for farmers around their workers
farming communities will have more control over their futures and the environment in which they live and work
list examples of fairtrade products
tea coffee chocolate bananas flowers/ cotton
what are food miles?
how far the food has travelled from it’s source to where it is sold
