being a savy shopper

Question 1

what is a consumer

Answer 1

someone who buys a product or uses a service

Question 2

what is an influence

Answer 2

a way of encouraging consumers to buy a product

Question 3

what is organic

Answer 3

food that is produced without additives or pesticides

Question 4

what is a service

Answer 4

something which is used by a consumer such as public transport

Question 5

what is a need

Answer 5

something that is necessary

Question 6

what is a planned purchase

Answer 6

think about/ researching a product or service before purchase

Question 7

what is impulse buying

Answer 7

buying something on a ‘whim’ ( without planning or research)

Question 8

what is a product

Answer 8

an item which bought by a consumer such as food or clothes

Question 9

what is personal

Answer 9

our own personal likes or dislikes

Question 10

what is cultural

Answer 10

the way our cultural background can influence our choice of food, clothes and other purchasing decisions

Question 11

what is ethical

Answer 11

an ethical buyer may choose to buy from a local market ( fewer food miles )

Question 12

what is economic

Answer 12

the amount of money we have available to spend influences what we can buy

Question 13

what is physiological

Answer 13

these factors relate to our thoughts and feelings, their effects on our bodies can influence purchases

Question 14

what is psychological

Answer 14

these relate to our thoughts and feelings, they influence our purchases because they affect our emotions

Question 15

what is social

Answer 15

we are influenced by the people around us and they opinions of friends and family in what we buy

Question 16

what is at the entrance of a supermarket

Answer 16

clear space so you adjust to atmosphere

warm air is blown from above which is psychologically welcoming

Question 17

describe where the fruit and vegetables are

Answer 17

near the front

consumers associate fruit and veg with freshness and quality and having some at the front has positive effects on sales

the colours attract people

Question 18

make point on ‘on the shelf’

Answer 18

people look at shelves from left to right

most expensive things are on the right

items for children are on lower shelves

expensive stuff is beside the stores own brand

eye level is buy level

Question 19

make points on ‘going down the aisle’

Answer 19

trolleys slow down at the ends of aisles

the shelves at the end are called hot spots

aisles group together around a theme this encourages you to buy more

Question 20

where are the bread and milk?

Answer 20

bread and milk are essential purchases

they are usually at the back so people have to go through other goods

Question 21

make points on ‘at the checkout’

Answer 21

displays at the checkout are the supermarkets last chance to tempt consumers to buy more

Question 22

list what farmers must do to make it organic

Answer 22

not use artificial chemical fertilisers

not use GM crops or ingredients

respect animal welfare

restrict the use of pesticides

guarantee a free range lifestyle for farm animals

Question 23

why do you think the sales of organic foods have increased in recent years

Answer 23

increased awareness of environmental issues

public are more aware of food scares such as the horse meat scandal

consumers perceive organic food to be more nutritious

public are keen to follow celebrities, they see it as fashionable

Question 24

state one conclusion for the comparisons of the costs of food identified

Answer 24

in each case, the organic version is more expensive

Question 25

what is the fairtrade fountain?

Answer 25

works to ensure better prices, working conditions and terms of trade for farmers around their workers

farming communities will have more control over their futures and the environment in which they live and work

Question 26

list examples of fairtrade products

Answer 26

tea
coffee
chocolate 
bananas
flowers/ cotton

Question 27

what are food miles?

Answer 27

how far the food has travelled from it’s source to where it is sold