behaviourist perspective Flashcards
1
Q
behaviourist perspective principles
A
Individuals are born as a blank slate and all behaviour is learned after birth through interactions
with the environment
1
Q
behaviourist perspective concepts
A
operant conditioning (positive
reinforcement, negative reinforcement, positive
punishment, negative punishment), classical
conditioning, social learning.
2
Q
applications
A
- the use of black boxes in cars to encourage safer driving. Drivers can get cheaper car insurance when they can show through the black
boxes that they are keeping to the speed limit, and generally driving safely [therefore apply
NEGATIVE reinforcement] - parents rewarding children for behaving positively at home,
- having positive role models in adverts to encourage certain behaviours,
- aversion therapy, systematic desensitisation or flooding to treat phobias.
